Global Trends in Tea: Identifying Growth Opportunities

Date: July 22, 2010
Pages: 52
Price:
US$ 2,000.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: GF306988BC0EN
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Strong tea-drinking traditions in some regions of the world have helped maintain tea sales through the recent economic downturn. While tea is a beverage widely recognised for its natural health benefits, trends in tea consumption vary widely from country to country. Geographical diversity in tea types, flavours, and the role tea plays in the context of competition with coffee and other beverages have led to the development of several regionally strong companies alongside Unilever as the only maj...

Euromonitor International's Global Trends in Tea: Identifying Growth Opportunities global briefing offers an insight into to the size and shape of the Tea market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Introduction
Share of Throat
Global Performance
Key Global Regions
Where Do Consumers Find Tea?
Key Trends
Definitions of Report
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