Functional Drinks - Venezuela
The general trend of deceleration in volume experienced in general in the Venezuelan economy has also affected functional drinks, which is somewhat logical given that this is a sector with products with very high unit prices resulting from high costs of imports in some cases. The growing trend of health and wellness, which means more consumers engaging in physical exercise, has been well used by sports drinks brands at the many sporting events organised in different cities around the country...
Euromonitor International's Functional Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Functional Drinks in Venezuela
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
in 2009 the Effect of Recession Becomes More Evident
Environmental Events Affect the Operations of Soft Drinks Companies and Increase the Need for Bottled Water
Enlandes Shows One of the Biggest Increases in Market Share in 2009
the Venezuelan State Moves Forward in Increasing Its Participation in Modern Retail Channels
Concentrates Promises A Good Performance in A Future Where Economy Products Will Prosper
Key Trends and Developments
Online Advertising and Promotional Strategies Are Displacing Mass Media
Crisis in the Public Power Generation System Could Increase Costs for Companies
"me-too" Strategies Appear for Various Innovative Soft Drinks Recently Released
Problems in the Public Water Service Might Increase Volumes of Bottled Water Purchased During the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Venezuela
Trends
Definitions
Summary 1 Research Sources
Cervecería Regional Ca
Strategic Direction
Key Facts
Summary 2 Cervecería Regional CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Cervecería Regional CA: Competitive Position 2009
Corporación Inlaca Ca
Strategic Direction
Key Facts
Summary 4 Corporación Inlaca CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Inlaca CA: Competitive Position 2009
Empresa Nacional Lácteos Los Andes (enlandes)
Strategic Direction
Key Facts
Summary 6 Empresa Nacional Lácteos Los Andes: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Empresa Nacional Lácteos Los Andes: Competitive Position 2009
Empresas Polar Ca
Strategic Direction
Key Facts
Summary 8 Empresas Polar CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Empresas Polar CA: Competitive Position 2009
Servagua Ca
Strategic Direction
Key Facts
Summary 10 Servagua CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Servagua CA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
in 2009 the Effect of Recession Becomes More Evident
Environmental Events Affect the Operations of Soft Drinks Companies and Increase the Need for Bottled Water
Enlandes Shows One of the Biggest Increases in Market Share in 2009
the Venezuelan State Moves Forward in Increasing Its Participation in Modern Retail Channels
Concentrates Promises A Good Performance in A Future Where Economy Products Will Prosper
Key Trends and Developments
Online Advertising and Promotional Strategies Are Displacing Mass Media
Crisis in the Public Power Generation System Could Increase Costs for Companies
"me-too" Strategies Appear for Various Innovative Soft Drinks Recently Released
Problems in the Public Water Service Might Increase Volumes of Bottled Water Purchased During the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Venezuela
Trends
Definitions
Summary 1 Research Sources
Cervecería Regional Ca
Strategic Direction
Key Facts
Summary 2 Cervecería Regional CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Cervecería Regional CA: Competitive Position 2009
Corporación Inlaca Ca
Strategic Direction
Key Facts
Summary 4 Corporación Inlaca CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Inlaca CA: Competitive Position 2009
Empresa Nacional Lácteos Los Andes (enlandes)
Strategic Direction
Key Facts
Summary 6 Empresa Nacional Lácteos Los Andes: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Empresa Nacional Lácteos Los Andes: Competitive Position 2009
Empresas Polar Ca
Strategic Direction
Key Facts
Summary 8 Empresas Polar CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Empresas Polar CA: Competitive Position 2009
Servagua Ca
Strategic Direction
Key Facts
Summary 10 Servagua CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Servagua CA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
