Functional Drinks - Romania

Date: March 22, 2010
Pages: 41
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: FCEF3BDDF4EEN
Leaflet:

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The excellent performance of functional drinks in 2009 was the result of the changing lifestyle in Bucharest and the large cities, which enjoyed higher income levels. However, the impressive growth was somewhat distorted by the low starting base, as well as by the fact that energy drinks comprised the main contribution to development, despite the emergence of sports drinks in 2005. Furthermore, energy drinks witnessed strong penetration in on-trade outlets, which resulted in reduced...

Euromonitor International's Functional Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Functional Drinks in Romania
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Crisis Limits Development
Improved Offer Meets Increasing Demand for Healthier Products
Coca-Cola Hbc Romania SRL Remains the Indisputable Leader
Distribution Marked by Strong Expansion of Multinational Retailers
Economic Downturn Will Continue To Limit Demand Over the Forecast Period
Key Trends and Developments
Economic Downturn Leads To A Reduction in Disposable Incomes
Expansion of Large Retailers Changes Consumer Purchasing Habits
Demand for Healthy Soft Drinks Increases
Rural Areas Offer Significant Growth Potential
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Penetration of Private Label (as sold) by Sector by Volume 2007-2008
  Table 22 Penetration of Private Label by Sector by Value 2007-2008
  Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Romania
Sector Data
  Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Biborteni SA
Strategic Direction
Key Facts
  Summary 2 Biborteni SA: Key Facts
  Summary 3 Biborteni SA: Operational Indicators
Company Background
Production
  Summary 4 Biborteni SA: Production Statistics 2008
Competitive Positioning
  Summary 5 Biborteni SA: Competitive Position 2009
European Drinks SA
Strategic Direction
Key Facts
  Summary 6 European Drinks SA: Key Facts
  Summary 7 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 European Drinks SA: Competitive Position 2009
La Fantana SRL
Strategic Direction
Key Facts
  Summary 9 La Fantana SRL: Key Facts
  Summary 10 La Fantana SRL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 La Fantana SRL: Competitive Position 2009
Romaqua Group SA
Strategic Direction
Key Facts
  Summary 12 Romaqua Group SA: Key Facts
  Summary 13 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 14 Romaqua Group SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
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