Functional Drinks - Romania
The excellent performance of functional drinks in 2009 was the result of the changing lifestyle in Bucharest and the large cities, which enjoyed higher income levels. However, the impressive growth was somewhat distorted by the low starting base, as well as by the fact that energy drinks comprised the main contribution to development, despite the emergence of sports drinks in 2005. Furthermore, energy drinks witnessed strong penetration in on-trade outlets, which resulted in reduced...
Euromonitor International's Functional Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Functional Drinks in Romania
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Crisis Limits Development
Improved Offer Meets Increasing Demand for Healthier Products
Coca-Cola Hbc Romania SRL Remains the Indisputable Leader
Distribution Marked by Strong Expansion of Multinational Retailers
Economic Downturn Will Continue To Limit Demand Over the Forecast Period
Key Trends and Developments
Economic Downturn Leads To A Reduction in Disposable Incomes
Expansion of Large Retailers Changes Consumer Purchasing Habits
Demand for Healthy Soft Drinks Increases
Rural Areas Offer Significant Growth Potential
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Penetration of Private Label (as sold) by Sector by Volume 2007-2008
Table 22 Penetration of Private Label by Sector by Value 2007-2008
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Romania
Sector Data
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Biborteni SA
Strategic Direction
Key Facts
Summary 2 Biborteni SA: Key Facts
Summary 3 Biborteni SA: Operational Indicators
Company Background
Production
Summary 4 Biborteni SA: Production Statistics 2008
Competitive Positioning
Summary 5 Biborteni SA: Competitive Position 2009
European Drinks SA
Strategic Direction
Key Facts
Summary 6 European Drinks SA: Key Facts
Summary 7 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 European Drinks SA: Competitive Position 2009
La Fantana SRL
Strategic Direction
Key Facts
Summary 9 La Fantana SRL: Key Facts
Summary 10 La Fantana SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 La Fantana SRL: Competitive Position 2009
Romaqua Group SA
Strategic Direction
Key Facts
Summary 12 Romaqua Group SA: Key Facts
Summary 13 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Romaqua Group SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Crisis Limits Development
Improved Offer Meets Increasing Demand for Healthier Products
Coca-Cola Hbc Romania SRL Remains the Indisputable Leader
Distribution Marked by Strong Expansion of Multinational Retailers
Economic Downturn Will Continue To Limit Demand Over the Forecast Period
Key Trends and Developments
Economic Downturn Leads To A Reduction in Disposable Incomes
Expansion of Large Retailers Changes Consumer Purchasing Habits
Demand for Healthy Soft Drinks Increases
Rural Areas Offer Significant Growth Potential
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Penetration of Private Label (as sold) by Sector by Volume 2007-2008
Table 22 Penetration of Private Label by Sector by Value 2007-2008
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Romania
Sector Data
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Biborteni SA
Strategic Direction
Key Facts
Summary 2 Biborteni SA: Key Facts
Summary 3 Biborteni SA: Operational Indicators
Company Background
Production
Summary 4 Biborteni SA: Production Statistics 2008
Competitive Positioning
Summary 5 Biborteni SA: Competitive Position 2009
European Drinks SA
Strategic Direction
Key Facts
Summary 6 European Drinks SA: Key Facts
Summary 7 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 European Drinks SA: Competitive Position 2009
La Fantana SRL
Strategic Direction
Key Facts
Summary 9 La Fantana SRL: Key Facts
Summary 10 La Fantana SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 La Fantana SRL: Competitive Position 2009
Romaqua Group SA
Strategic Direction
Key Facts
Summary 12 Romaqua Group SA: Key Facts
Summary 13 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Romaqua Group SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
