Functional Drinks - Guatemala

March 2010 | 26 pages | ID: F1B22AE19C1EN
Euromonitor International Ltd

Abstracts

Functional drinks registered total volume growth of 5% to reach 13 million litres and total value growth of 10% to be worth GTQ241 million in 2009. This category continues to grow and develop, as sports and energy drinks begin to appeal to a wide variety of consumers. Guatemala’s per capita consumption of 0.9 litres is still much lower than Mexico’s and Costa Rica’s per capita consumption of 2.8 and 1.8 litres respectively, which means that there is potentially room for this category to grow.

Euromonitor International's Functional Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Functional Drinks in Guatemala
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Carbonates Continues To Drive Soft Drinks
Economy Brands Benefit From Weakened Spending
Domestic Companies Stand Strong Against Multinationals
Off-trade Channel's Performance Remains Strong
Innovation Forecasts A Bright Outlook
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales
Sector Data
  Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Alimentos Maravilla, SA
Strategic Direction
Key Facts
  Summary 2 Alimentos Maravilla, SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Alimentos Maravilla, SA: Competitive Position 2009
Fábrica De Bebidas Gaseosas Salvavidas SA
Strategic Direction
Key Facts
  Summary 4 Fábrica de Bebidas Gaseosas Salvavidas SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5   Summary Fábrica de Bebidas Gaseosas Salvavidas SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 42 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2007-2009
  Table 44 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 45 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014