Functional Drinks - Brazil
In 2008, Coca-Cola launched i9 Hidrotônico in lemon flavour. Targeted at young consumers, its launch campaign used social networking sites and blogs in addition to traditional media. The product communicates a new concept in the sports drink category: a product that boosts daily energy and disposition. There are no athletes or people practicing sports featuring in its communication.
Euromonitor International's Functional Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Functional Drinks in Brazil
Euromonitor International
February 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Continue To Experience Vigorous Growth
Increasing Purchasing Power Changing Share of Throat Within Soft Drinks
M&a Is Making the Market More Concentrated
Store-based Retailing Continues To Be the Most Important Channel in Soft Drinks
Soft Drinks Should Still See Positive Growth Over the Forecast Period
Key Trends and Developments
Flavour Diversification Is Growth Strategy in Many Segments
Increasing Purchasing Power Changing Share of Throat Within Soft Drinks
Carbonates Players Expanding Portfolios To Healthier Soft Drinks
Vigorous Growth Rates for Soft Drinks Attract Investments To the Market
Logistics Play Key Role in the World's Fifth Largest Country
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 14 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 15 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 16 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 17 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 18 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 19 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 20 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 21 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 22 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 23 Penetration of Private Label by Sector by Value 2004-2009
Table 24 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Brazil
Sector Data
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 35 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 36 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 37 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 38 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 39 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 40 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Amacoco Água De Côco Da Amazônia Ltda
Strategic Direction
Key Facts
Summary 2 Amacoco Água de Côco da Amazônia Ltda: Key Facts
Company Background
Production
Summary 3 Amacoco Água de Côco da Amazônia Ltda: Production Statistics 2008
Competitive Positioning
Summary 4 Amacoco Água de Côco da Amazônia Ltda: Competitive Position 2009
Cia Brasileira De Bebidas
Strategic Direction
Key Facts
Summary 5 AmBev - Cia Brasileira de Bebidas: Key Facts
Summary 6 AmBev - Cia Brasileira de Bebidas: Operational Indicators*
Company Background
Production
Summary 7 AmBev - Cia Brasileira de Bebidas: Production Statistics 2008
Competitive Positioning
Summary 8 AmBev - Cia Brasileira de Bebidas: Competitive Position 2009
Coca-Cola Indústrias Ltda
Strategic Direction
Key Facts
Summary 9 Coca-Cola Indústrias Ltda: Key Facts
Summary 10 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola Indústrias Ltda: Production Statistics 2008
Competitive Positioning
Summary 12 Coca-Cola Indústrias Ltda: Competitive Position 2009
Empresa Brasileira De Bebidas E Alimentos Ltda
Strategic Direction
Key Facts
Summary 13 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2009
Empresa De Águas Ouro Fino Ltda
Strategic Direction
Key Facts
Summary 15 Empresa de Águas Ouro Fino Ltda: Key Facts
Company Background
Production
Summary 16 Empresa de Águas Ouro Fino Ltda: Production Statistics 2007
Competitive Positioning
Summary 17 Empresa de Águas Ouro Fino Ltda: Competitive Position 2009
General Brands Do Brasil Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 18 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 19 General Brands do Brasil Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Summary 20 General Brands do Brasil Indústria e Comércio Ltda: Production Statistics 2008
Competitive Positioning
Summary 21 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2009
Indaiá Brasil Águas Minerais Ltda
Strategic Direction
Key Facts
Summary 22 Indaiá Brasil Águas Minerais Ltda: Key Facts
Summary 23 Indaiá Brasil Águas Minerais Ltda: Operational Indicators
Company Background
Production
Summary 24 Indaiá Brasil Águas Minerais Ltda: Production Statistics 2008
Competitive Positioning
Summary 25 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2009
Sucos Del Valle Do Brasil Ltda
Strategic Direction
Key Facts
Summary 26 Sucos Del Valle do Brasil Ltda: Key Facts
Summary 27 Sucos Del Valle do Brasil Ltda: Operational Indicators
Company Background
Production
Summary 28 Sucos Del Valle do Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 29 Sucos Del Valle do Brasil Ltda: Competitive Position 2009
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 47 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 48 Leading Flavours for Functional Drinks: % Volume Breakdown 2004-2009
Table 49 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 51 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 52 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 55 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 56 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Euromonitor International
February 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Continue To Experience Vigorous Growth
Increasing Purchasing Power Changing Share of Throat Within Soft Drinks
M&a Is Making the Market More Concentrated
Store-based Retailing Continues To Be the Most Important Channel in Soft Drinks
Soft Drinks Should Still See Positive Growth Over the Forecast Period
Key Trends and Developments
Flavour Diversification Is Growth Strategy in Many Segments
Increasing Purchasing Power Changing Share of Throat Within Soft Drinks
Carbonates Players Expanding Portfolios To Healthier Soft Drinks
Vigorous Growth Rates for Soft Drinks Attract Investments To the Market
Logistics Play Key Role in the World's Fifth Largest Country
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 14 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 15 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 16 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 17 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 18 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 19 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 20 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 21 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 22 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 23 Penetration of Private Label by Sector by Value 2004-2009
Table 24 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Brazil
Sector Data
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 35 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 36 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 37 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 38 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 39 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 40 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Amacoco Água De Côco Da Amazônia Ltda
Strategic Direction
Key Facts
Summary 2 Amacoco Água de Côco da Amazônia Ltda: Key Facts
Company Background
Production
Summary 3 Amacoco Água de Côco da Amazônia Ltda: Production Statistics 2008
Competitive Positioning
Summary 4 Amacoco Água de Côco da Amazônia Ltda: Competitive Position 2009
Cia Brasileira De Bebidas
Strategic Direction
Key Facts
Summary 5 AmBev - Cia Brasileira de Bebidas: Key Facts
Summary 6 AmBev - Cia Brasileira de Bebidas: Operational Indicators*
Company Background
Production
Summary 7 AmBev - Cia Brasileira de Bebidas: Production Statistics 2008
Competitive Positioning
Summary 8 AmBev - Cia Brasileira de Bebidas: Competitive Position 2009
Coca-Cola Indústrias Ltda
Strategic Direction
Key Facts
Summary 9 Coca-Cola Indústrias Ltda: Key Facts
Summary 10 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola Indústrias Ltda: Production Statistics 2008
Competitive Positioning
Summary 12 Coca-Cola Indústrias Ltda: Competitive Position 2009
Empresa Brasileira De Bebidas E Alimentos Ltda
Strategic Direction
Key Facts
Summary 13 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2009
Empresa De Águas Ouro Fino Ltda
Strategic Direction
Key Facts
Summary 15 Empresa de Águas Ouro Fino Ltda: Key Facts
Company Background
Production
Summary 16 Empresa de Águas Ouro Fino Ltda: Production Statistics 2007
Competitive Positioning
Summary 17 Empresa de Águas Ouro Fino Ltda: Competitive Position 2009
General Brands Do Brasil Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 18 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 19 General Brands do Brasil Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Summary 20 General Brands do Brasil Indústria e Comércio Ltda: Production Statistics 2008
Competitive Positioning
Summary 21 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2009
Indaiá Brasil Águas Minerais Ltda
Strategic Direction
Key Facts
Summary 22 Indaiá Brasil Águas Minerais Ltda: Key Facts
Summary 23 Indaiá Brasil Águas Minerais Ltda: Operational Indicators
Company Background
Production
Summary 24 Indaiá Brasil Águas Minerais Ltda: Production Statistics 2008
Competitive Positioning
Summary 25 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2009
Sucos Del Valle Do Brasil Ltda
Strategic Direction
Key Facts
Summary 26 Sucos Del Valle do Brasil Ltda: Key Facts
Summary 27 Sucos Del Valle do Brasil Ltda: Operational Indicators
Company Background
Production
Summary 28 Sucos Del Valle do Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 29 Sucos Del Valle do Brasil Ltda: Competitive Position 2009
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 47 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 48 Leading Flavours for Functional Drinks: % Volume Breakdown 2004-2009
Table 49 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 51 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 52 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 55 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 56 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
