Full-Service Restaurants in Morocco

Date: May 11, 2017
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F9FF8BD55DCEN
Leaflet:

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Full-service restaurants in Morocco recorded 6% value growth at current prices to reach MAD4.6 billion in 2016. The main driver behind such growth is higher income levels, especially in large urban areas, allowing Moroccans to develop the concept of dining away from home at weekends, especially with family members and enjoying their time. Moreover, professional meetings and events are increasingly ending with away-from-home dining in order to strengthen professional relationships.

Euromonitor International's Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Casual Dining vs Non-Casual Dining, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Full-Service Restaurants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Full-Service Restaurants by Category: Units/Outlets 2011-2016
  Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2011-2016
  Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2011-2016
  Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2011-2016
  Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2011-2016
  Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2011-2016
  Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2011-2016
  Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2011-2016
  Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2011-2016
  Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2011-2016
  Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2011-2016
  Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2011-2016
  Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2012-2016
  Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2016
  Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2016-2021
  Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021
  Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021
  Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2016-2021
  Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021
  Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021
  Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2016-2021
  Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2016-2021
  Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2016-2021
  Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2016-2021
  Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2016-2021
  Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2016-2021
Akwa Group in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
  Summary 1 Akwa Group: Key Facts
  Summary 2 Akwa Group: Operational Indicators
Suppliers
Competitive Positioning
  Summary 3 Akwa Group: Competitive Position 2016
Executive Summary
Good Performance in 2016 for Consumer Foodservice in Morocco
Government Efforts To Develop Tourism Directly Impact Consumer Foodservice Sales in Morocco
Independent Players Continue Dominating Consumer Foodservice
Independent Asian Players Outperform With Rapid Growth in Morocco
Positive Trends Are Expected Over the Forecast Period
Key Trends and Developments
Intensive Spread of Asian Food Type Among Moroccans
Despite A Weak Economy in 2016, the Government Managed To Maintain Economic Stability
Digital Ordering and Quicker Payment Tools Emerging and Positively Impacting Consumer Foodservice
Small Independent Operators Still Outcompeting International Players
Operating Environment
Franchising
Market Data
  Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2011-2016
  Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
  Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2016
  Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2016
  Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2016
  Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2016
  Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2011-2016
  Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2016
  Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2016
  Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2016
  Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
  Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021
Sources
  Summary 4 Research Sources
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