Fruit/Vegetable Juice in Kenya

July 2013 | 21 pages | ID: F7E115C559AEN
Euromonitor International Ltd

Abstracts

In 2012, fruit/vegetable juice witnessed good growth in fruit/vegetable juice. This was sustained by rising health awareness among consumers. Better awareness about nutrition and the risk factors associated with conditions such as diabetes, obesity and hypertension led more consumers to favour fruit/vegetable juice over carbonates. As a consequence, kiosks blending fresh juice to sell saw tremendous growth as they offer cheaper and convenient juices to consumers. These kiosks are mainly found...

Euromonitor International's Fruit/Vegetable Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Fruit/Vege  Table Juice by Category: Volume 2007-2012
  Table 2 Off-trade Sales of Fruit/Vege  Table Juice by Category: Value 2007-2012
  Table 3 Off-trade Sales of Fruit/Vege  Table Juice by Category: % Volume Growth 2007-2012
  Table 4 Off-trade Sales of Fruit/Vege  Table Juice by Category: % Value Growth 2007-2012
  Table 5 Company Shares of Fruit/Vege  Table Juice by Off-trade Volume 2008-2012
  Table 6 Brand Shares of Fruit/Vege  Table Juice by Off-trade Volume 2009-2012
  Table 7 Company Shares of Fruit/Vege  Table Juice by Off-trade Value 2008-2012
  Table 8 Brand Shares of Fruit/Vege  Table Juice by Off-trade Value 2009-2012
  Table 9 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: Volume 2012-2017
  Table 10 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: Value 2012-2017
  Table 11 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: % Volume Growth 2012-2017
  Table 12 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: % Value Growth 2012-2017
Del Monte Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Del Monte Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Del Monte Kenya Ltd: Competitive Position 2012
Executive Summary
Soft Drinks Continues To Experience Positive Growth
Manufacturers Focus on Producing Mass Brands To Target Majority of the Population
Coca-Cola Dominates the Market
Off-trade Dominates in Soft Drinks
Positive Growth Expected Over the Forecast Period
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Kenya
Definitions
Sources
Summary 3 Research Sources