Fruit/Vegetable Juice in Turkey

June 2012 | 43 pages | ID: FD3804895A2EN
Euromonitor International Ltd

Abstracts

In Turkey, the awareness of health issues is rising rapidly, mainly as a result of rising education levels, urbanisation and westernisation. Therefore, many consumers are now shifting to fruit/vegetable juice from cola carbonates, as well as consuming more fruit/vegetable juice.

Euromonitor International's Fruit/Vegetable Juice in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Fruit/VegeTable Juice by Category: Volume 2006-2011
  Table 2 Off-trade Sales of Fruit/VegeTable Juice by Category: Value 2006-2011
  Table 3 Off-trade Sales of Fruit/VegeTable Juice by Category: % Volume Growth 2006-2011
  Table 4 Off-trade Sales of Fruit/VegeTable Juice by Category: % Value Growth 2006-2011
  Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
  Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
  Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
  Table 8 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
  Table 9 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
  Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
  Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
  Table 12 Company Shares of Fruit/VegeTable Juice by Off-trade Volume 2007-2011
  Table 13 Brand Shares of Fruit/VegeTable Juice by Off-trade Volume 2008-2011
  Table 14 Company Shares of Fruit/VegeTable Juice by Off-trade Value 2007-2011
  Table 15 Brand Shares of Fruit/VegeTable Juice by Off-trade Value 2008-2011
  Table 16 Forecast Off-trade Sales of Fruit/VegeTable Juice by Category: Volume 2011-2016
  Table 17 Forecast Off-trade Sales of Fruit/VegeTable Juice by Category: Value 2011-2016
  Table 18 Forecast Off-trade Sales of Fruit/VegeTable Juice by Category: % Volume Growth 2011-2016
  Table 19 Forecast Off-trade Sales of Fruit/VegeTable Juice by Category: % Value Growth 2011-2016
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aroma Bursa Meyva Sulari ve Gida San AS: Competitive Position 2011
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Dimes Gida San ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Dimes Gida San ve Ticaret AS: Competitive Position 2011
Tamek Gida Ve Konsantre Sanayi As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 5 Tamek Gida ve Konsantre Sanayi AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Tamek Gida ve Konsantre Sanayi AS: Competitive Position 2011
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Yildiz Holding AS: Competitive Position 2011
Executive Summary
Soft Drinks Registers Lower Growth in 2011 Than in the Review Period
Health and Wellness Is the Key Trend in 2011
Multinational Companies Remain the Leaders
Direct Selling Is the Leading Distribution Channel for Soft Drinks
Soft Drinks Will See Positive Total Volume Growth Over the Forecast Period
Key Trends and Developments
Rising Health Awareness Stimulates Health and Wellness Products
Young Population and Rising Urbanisation Drive the Growth in Soft Drinks
Small Grocery Retailers Loses Share To Supermarkets, Hypermarkets and Discounters
Better Off-trade Performance Compared To On-trade in 2011
Share of Domestic Companies Is Rising in Soft Drinks
Market Data
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
  Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
  Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
  Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
  Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
  Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
  Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
  Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
  Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
  Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
  Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
  Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
  Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
  Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
  Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
  Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
  Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
  Table 38 Penetration of Private Label (as sold) by Category by Volume 2006-2011
  Table 39 Penetration of Private Label by Category by Value 2006-2011
  Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
  Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
  Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
  Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Turkey
  Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
  Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
  Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
  Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
  Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
  Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
  Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
  Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 9 Research Sources