Fruit/Vegetable Juice in Romania

Date: June 20, 2012
Pages: 45
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F22CC78E57CEN
Leaflet:

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The serious decline in sales in 2011 was largely the consequence of falling consumer purchasing power following the introduction of austerity measures in order to reduce the public deficit. This decline in purchasing power more than off-set the impact of changing consumer lifestyle trends during the boom period of 2006-2008, when consumers started to see the value in natural products and healthier food products in general.

Euromonitor International's Fruit/Vegetable Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fruit/Vegetable Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Fruit/Vege  Table Juice by Category: Volume 2006-2011
  Table 2 Off-trade Sales of Fruit/Vege  Table Juice by Category: Value 2006-2011
  Table 3 Off-trade Sales of Fruit/Vege  Table Juice by Category: % Volume Growth 2006-2011
  Table 4 Off-trade Sales of Fruit/Vege  Table Juice by Category: % Value Growth 2006-2011
  Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
  Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
  Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
  Table 8 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
  Table 9 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
  Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
  Table 11 Company Shares of Fruit/Vege  Table Juice by Off-trade Volume 2007-2011
  Table 12 Brand Shares of Fruit/Vege  Table Juice by Off-trade Volume 2008-2011
  Table 13 Company Shares of Fruit/Vege  Table Juice by Off-trade Value 2007-2011
  Table 14 Brand Shares of Fruit/Vege  Table Juice by Off-trade Value 2008-2011
  Table 15 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: Volume 2011-2016
  Table 16 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: Value 2011-2016
  Table 17 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: % Volume Growth 2011-2016
  Table 18 Forecast Off-trade Sales of Fruit/Vege  Table Juice by Category: % Value Growth 2011-2016
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 1 European Drinks SA: Key Facts
  Summary 2 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 European Drinks SA: Competitive Position 2011
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
  Summary 4 Romaqua Group SA: Key Facts
  Summary 5 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Romaqua Group SA: Competitive Position 2011
Executive   Summary
Soft Drinks Sales Decline in 2011
Drop in Sales Driven by Falling Incomes
Multinationals Retain Leadership in 2011
Small Grocery Retailers Dominate Distribution in 2011
Forecast Period Growth Will Be Affected by Slow Economic Recovery
Key Trends and Developments
Falling Incomes Affecting Sales
Consumer Interest Revitalises Expansion of Large Retailers
Potential for Increased Sales in Rural Areas
Healthy Soft Drinks Attracting Romanian Consumers
Market Data
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
  Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
  Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
  Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
  Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
  Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
  Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
  Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
  Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
  Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
  Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
  Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
  Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
  Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
  Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
  Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
  Table 38 Penetration of Private Label by Category by Value 2006-2011
  Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
  Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
  Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Romania
Trends
Sector Data
  Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
  Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
  Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
  Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
  Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
  Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
  Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
  Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
  Summary 7 Research Sources
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