Fruit/Vegetable Juice in Romania
The serious decline in sales in 2011 was largely the consequence of falling consumer purchasing power following the introduction of austerity measures in order to reduce the public deficit. This decline in purchasing power more than off-set the impact of changing consumer lifestyle trends during the boom period of 2006-2008, when consumers started to see the value in natural products and healthier food products in general.
Euromonitor International's Fruit/Vegetable Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Fruit/Vegetable Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
Table 9 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 11 Company Shares of Fruit/Vege Table Juice by Off-trade Volume 2007-2011
Table 12 Brand Shares of Fruit/Vege Table Juice by Off-trade Volume 2008-2011
Table 13 Company Shares of Fruit/Vege Table Juice by Off-trade Value 2007-2011
Table 14 Brand Shares of Fruit/Vege Table Juice by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2011-2016
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2011
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Romaqua Group SA: Key Facts
Summary 5 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Romaqua Group SA: Competitive Position 2011
Executive Summary
Soft Drinks Sales Decline in 2011
Drop in Sales Driven by Falling Incomes
Multinationals Retain Leadership in 2011
Small Grocery Retailers Dominate Distribution in 2011
Forecast Period Growth Will Be Affected by Slow Economic Recovery
Key Trends and Developments
Falling Incomes Affecting Sales
Consumer Interest Revitalises Expansion of Large Retailers
Potential for Increased Sales in Rural Areas
Healthy Soft Drinks Attracting Romanian Consumers
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Romania
Trends
Sector Data
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 7 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
Table 9 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 11 Company Shares of Fruit/Vege Table Juice by Off-trade Volume 2007-2011
Table 12 Brand Shares of Fruit/Vege Table Juice by Off-trade Volume 2008-2011
Table 13 Company Shares of Fruit/Vege Table Juice by Off-trade Value 2007-2011
Table 14 Brand Shares of Fruit/Vege Table Juice by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2011-2016
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2011
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Romaqua Group SA: Key Facts
Summary 5 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Romaqua Group SA: Competitive Position 2011
Executive Summary
Soft Drinks Sales Decline in 2011
Drop in Sales Driven by Falling Incomes
Multinationals Retain Leadership in 2011
Small Grocery Retailers Dominate Distribution in 2011
Forecast Period Growth Will Be Affected by Slow Economic Recovery
Key Trends and Developments
Falling Incomes Affecting Sales
Consumer Interest Revitalises Expansion of Large Retailers
Potential for Increased Sales in Rural Areas
Healthy Soft Drinks Attracting Romanian Consumers
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Romania
Trends
Sector Data
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 7 Research Sources
