Fruit/Vegetable Juice in Hungary
As in previous years demand for fruit/vegetable juice failed to increase in 2011 as consumers opted for cheaper alternatives. This trend was also driven by rising prices, with manufacturers having to increase prices because of the escalating cost of raw materials. Many key players tried to attract consumers and boost their sales by moving into other soft drinks categories or by offering mixed products, such as juices with mineral water.
Euromonitor International's Fruit/Vegetable Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Fruit/Vegetable Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
Table 9 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 12 Company Shares of Fruit/Vege Table Juice by Off-trade Volume 2007-2011
Table 13 Brand Shares of Fruit/Vege Table Juice by Off-trade Volume 2008-2011
Table 14 Company Shares of Fruit/Vege Table Juice by Off-trade Value 2007-2011
Table 15 Brand Shares of Fruit/Vege Table Juice by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2011-2016
Buszesz Rt in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Buszesz Rt: Key Facts
Summary 2 Buszesz Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Buszesz Rt: Competitive Position 2011
Elma Rt in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 4 Elma Rt: Key Facts
Summary 5 Elma Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Elma Rt: Competitive Position 2011
Sió-eckes Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 7 Sió-Eckes Kft: Key Facts
Summary 8 Sió-Eckes Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sió-Eckes Kft: Competitive Position 2011
Executive Summary
Stronger Value Performance From Soft Drinks in 2011
Public Health Product Tax ('chips Tax') Affects Some Categories
Low-priced and Private Label Products Gaining Momentum
Hypermarkets and Discounters Lead Off-trade Sales
Soft Drinks Set To Register S Table Value Growth Over 2011-2016
Key Trends and Developments
Effects of the Economic Crisis Drive Consumers To Look for Cheaper Products
Carbonated Water Is Traditional in Hungary
Hectic Lifestyles and Fashion Trends See Energy Drinks Progress
Flavour Mixes and Differentiated Products
Public Health Product Tax ('chips Tax') Raises Prices and Impacts Soft Drinks
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Hungary
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 10 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
Table 9 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 12 Company Shares of Fruit/Vege Table Juice by Off-trade Volume 2007-2011
Table 13 Brand Shares of Fruit/Vege Table Juice by Off-trade Volume 2008-2011
Table 14 Company Shares of Fruit/Vege Table Juice by Off-trade Value 2007-2011
Table 15 Brand Shares of Fruit/Vege Table Juice by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: Value 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Fruit/Vege Table Juice by Category: % Value Growth 2011-2016
Buszesz Rt in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Buszesz Rt: Key Facts
Summary 2 Buszesz Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Buszesz Rt: Competitive Position 2011
Elma Rt in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 4 Elma Rt: Key Facts
Summary 5 Elma Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Elma Rt: Competitive Position 2011
Sió-eckes Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 7 Sió-Eckes Kft: Key Facts
Summary 8 Sió-Eckes Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sió-Eckes Kft: Competitive Position 2011
Executive Summary
Stronger Value Performance From Soft Drinks in 2011
Public Health Product Tax ('chips Tax') Affects Some Categories
Low-priced and Private Label Products Gaining Momentum
Hypermarkets and Discounters Lead Off-trade Sales
Soft Drinks Set To Register S Table Value Growth Over 2011-2016
Key Trends and Developments
Effects of the Economic Crisis Drive Consumers To Look for Cheaper Products
Carbonated Water Is Traditional in Hungary
Hectic Lifestyles and Fashion Trends See Energy Drinks Progress
Flavour Mixes and Differentiated Products
Public Health Product Tax ('chips Tax') Raises Prices and Impacts Soft Drinks
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Hungary
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 10 Research Sources
