Fruit/Vegetable Juice in Morocco

September 2013 | 38 pages | ID: FC63524718EEN
Euromonitor International Ltd

Abstracts

The economic recession in European countries has negatively affected Moroccan export of oranges. This later shifted towards local markets where consumers benefited from lower prices of the raw oranges to make their own juice during the summer, mainly during the month of Ramadan. Also, due to lower prices of oranges, entrepreneurial youngsters started setting up stalls in their neighbourhoods, where they produced their own juice and sold it at similar prices to packaged orange juice.

Euromonitor International's Fruit/Vegetable Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  Table 14 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  Table 15 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Citruma SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Citruma SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Citruma SA: Competitive Position 2012
Conserves Nora SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Conserves Nora SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Conserves Nora SA: Competitive Position 2012
Cooperative Copag in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 5 Cooperative COPAG: Key Facts
Company Background
Production
Summary 6 Cooperative COPAG: Production Statistics 2012
Competitive Positioning
Summary 7 Cooperative COPAG: Competitive Position 2012
Moroccan Food Processing in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 8 Moroccan Food Processing: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Morocco Food Processing: Competitive Position 2012
Executive Summary
Soft Drinks Sees Healthy Performance
Natural Over Diet Soft Drinks
Coca-Cola Leads Soft Drinks in Morocco
Small Grocery Retailers Dominates Retail Distribution
Soft Drinks Will See Positive Total Volume Growth Over Forecast Period
Key Trends and Developments
Young Population and Rising Urbanisation Drive the Growth in Soft Drinks
Share of Domestic Companies Is Rising in Soft Drinks
Visible Shift To Natural Products While Low Calorie Broadens Its Consumer Base
Small Grocery Retailers Loses Share To Supermarkets and Hypermarkets
Heavy Investment in Marketing
Market Data
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  Table 30 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  Table 39 Penetration of Private Label by Category by Value 2007-2012
  Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Sources
Summary 10 Research Sources