Fruit/Vegetable Juice in Brazil

July 2013 | 55 pages | ID: FD4302245E0EN
Euromonitor International Ltd

Abstracts

The IPI exemption for unfrozen nectars during 2012 reduced the average price for unfrozen nectars by 4% (from R$5.1 per litre in 2011 to R$4.9 per litre in 2012). Meanwhile some players such as Empresa Brasileira de Bebidas e Alimentos offered discounted prices for brands to consumers during the year, whilst other manufacturers kept the same level over the previous year in order to recover profit margins. In all the average unit price of fruit/vegetable rose by 3% in 2012.

Euromonitor International's Fruit/Vegetable Juice in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  Table 14 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  Table 15 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Coca-Cola Indústrias Ltda: Key Facts
Summary 2 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Coca-Cola Indústrias Ltda: Competitive Position 2012
Empresa Brasileira De Bebidas E Alimentos Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Empresa Brasileira de Bebidas e Alimentos Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2012
General Brands Do Brasil Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 6 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 7 General Brands do Brasil Indústria e Comércio Ltda Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2012
Kraft Foods Brasil SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 9 Kraft Foods Brasil SA: Key Facts
Summary 10 Kraft Foods Brasil SA: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Kraft Foods Brasil SA: Competitive Position 2012
Primo Schincariol Indústria De Cervejas E Refrigerantes SA in Soft Drinks (brazil)
Key Facts
Summary 12 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Competitive Position 2012
Wow Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 14 Wow Indústria e Comércio Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Wow Indústria e Comércio: Competitive Position 2012
Executive Summary
Soft Drinks Industry in Brazil Registers Double-digit Growth in Value Sales
Sports and Energy Drinks See Robust Growth in 2012
Multinationals Lead Sales of Soft Drinks in Brazil
Off-trade Channels Dominate Distribution of Soft Drinks
Soft Drinks Will Continue Performing Well Over the 2012-2017 Forecast Period
Key Trends and Developments
Competitive Environment
Northeast Region Attracts Investments From Soft Drinks Players
Health and Wellness Beverages See Increased Share in Soft Drinks
Further Acquisitions and the Arrival of International Players in the Brazilian Market
Global Sport Events Should Boost Sales of Soft Drinks Over the Forecast Period
Market Data
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  Table 30 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  Table 32 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  Table 33 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  Table 34 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 35 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 36 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  Table 37 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  Table 38 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 39 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 40 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  Table 42 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  Table 43 Penetration of Private Label by Category by Value 2007-2012
  Table 44 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Brazil
Marketdata
  Table 53 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  Table 54 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  Table 55 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  Table 56 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  Table 57 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  Table 58 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  Table 59 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  Table 60 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 16 Research Sources