Drinking Milk Products in Vietnam

Date: August 28, 2017
Pages: 41
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D7AAEAC62DEEN
Leaflet:

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While drinking milk products made strong progress in 2016-2017, the category saw increasing competition from alternatives. Vietnam Dairy Products JSC (Vinamilk) introduced a new organic milk brand at the end of 2016, which was certified by the USDA (United States Department of Agriculture). Its marketing campaign was very active through various media such as television; consumers could easily find TV ads reserved for this new product on popular channels such as HTV, in addition to adverts in new...

Euromonitor International's Drinking Milk Products in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Drinking Milk Products by Category: Volume 2012-2017
  Table 2 Sales of Drinking Milk Products by Category: Value 2012-2017
  Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2012-2017
  Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Drinking Milk Products: % Value 2013-2017
  Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2014-2017
  Table 7 Distribution of Drinking Milk Products by Format: % Value 2012-2017
  Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2017-2022
  Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2017-2022
  Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2017-2022
Frieslandcampina Vietnam Co Ltd in Packaged Food (vietnam)
Strategic Direction
Key Facts
  Summary 1 FrieslandCampina Vietnam Co Ltd: Key Facts
Competitive Positioning
  Summary 2 FrieslandCampina Vietnam Co Ltd: Competitive Position 2017
Nutifood Nutrition Food Jsc in Packaged Food (vietnam)
Strategic Direction
Key Facts
  Summary 3 Nutifood Nutrition Food JSC: Key Facts
Competitive Positioning
  Summary 4 Nutifood Nutrition Food JSC: Competitive Position 2017
Th Food Chain Jsc in Packaged Food (vietnam)
Strategic Direction
Key Facts
  Summary 5 TH Food Chain JSC: Key Facts
Competitive Positioning
  Summary 6 TH Food Chain JSC: Competitive Position 2017
Vietnam Dairy Products Jsc (vinamilk) in Packaged Food (vietnam)
Strategic Direction
Key Facts
  Summary 7 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  Summary 8 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators
Competitive Positioning
  Summary 9 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2017
Executive Summary
Packaged Food Posts Slightly Higher Current Value Growth in 2017
Higher Overall Demand and Busy Lifestyles Boost Sales of Convenience Products
Multinational Players Continue To Characterise Packaged Food in Vietnam
Modern Channels Continue To Record the Best Performances in 2017
A Positive Outlook for Packaged Food Products
Key Trends and Developments
Green Tea Flavour Becomes More Popular Within Snacks in Vietnam
Outstanding Government Activities in 2016-2017
the Blurring of Classifications Begins To Appear Within Packaged Food in Vietnam
Internet Retailing Plays A More Important Role in 2016-2017
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 10 Research Sources












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