Drinking Milk Products in Romania

Date: November 8, 2016
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D7AA8A5A74CEN
Leaflet:

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Drinking milk products recorded strong 7% current value growth in 2016. The dynamics had strong support from the perception of drinking milk products as healthy and the expansion of modern grocery retailers, which encouraged the change in purchasing habits from unpackaged to packaged products and from cheap products available in independent small grocers to more sophisticated and expensive ones. Therefore, the premiumisation of the offer was the result of the consolidation of the position of...

Euromonitor International's Drinking Milk Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Drinking Milk Products by Category: Volume 2011-2016
  Table 2 Sales of Drinking Milk Products by Category: Value 2011-2016
  Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2011-2016
  Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Drinking Milk Products: % Value 2012-2016
  Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2013-2016
  Table 7 Distribution of Drinking Milk Products by Format: % Value 2011-2016
  Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2016-2021
  Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2016-2021
  Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2016-2021
  Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2016-2021
Albalact SA in Packaged Food (romania)
Strategic Direction
Key Facts
  Summary 1 Albalact SA: Key Facts
  Summary 2 Albalact SA: Operational Indicators
Competitive Positioning
  Summary 3 Albalact SA: Competitive Position 2016
Kaufland Romania Scs in Packaged Food (romania)
Strategic Direction
Key Facts
  Summary 4 Kaufland Romania SCS: Key Facts
  Summary 5 Kaufland Romania SCS: Operational Indicators
Internet Strategy
Private Label
  Summary 6 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
  Summary 7 Kaufland Romania SCS: Competitive Position 2016
Executive Summary
Quick Market Overview
Vat Reduction and Law 321/2009
Artisanal Domination and Private Label Consolidation
Dominance of Modern Grocery Retailers Continues
Anticipated Premiumisation and Growth
Key Trends and Developments
Ethical Labels Arrive in Romania
Better for You - Romanian Version of 'free From' Trend
the Right Product for Everyone: Trend Towards Individualisation
5d Tastes
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2011-2016
  Table 17 Sales of Packaged Food by Category: Value 2011-2016
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
  Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
  Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
  Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
  Table 23 Penetration of Private Label by Category: % Value 2011-2016
  Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
  Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 8 Research Sources












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