Drinking Milk Products in Japan

September 2023 | 22 pages | ID: DED22A9D015EN
Euromonitor International Ltd

Abstracts

In 2023, drinking milk products in Japan, which includes flavoured milk drinks, milk, and powder milk, is set to remain at almost the same level of sales as the previous year in current value terms. However, retail volumes are set to suffer a notable decline in 2023, as consumers are becoming more selective about and conscious of the purchases they make in response to rising living costs. Not only is the cost of packaged food increasing, but also the costs of other necessities, putting pressure...

Euromonitor International's Drinking Milk Products in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Drinking Milk Products in Japan
Euromonitor International
September 2023

LIST OF CONTENTS AND TABLES

DRINKING MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases negatively impact the retail volume consumption of milk
Flavoured milk drinks continues to face competition from other beverages
High quality, and sustainability initiatives help Meiji maintain its lead in drinking milk products
PROSPECTS AND OPPORTUNITIES
Slow volume decline expected to continue for drinking milk products due to price rises
Increasing popularity of powder milk targeting older consumers and other adults will mitigate the category decline
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources