Diageo Plc in Spirits (World)

Date: May 30, 2016
Pages: 24
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D733FA1821EEN

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Despite seeing its global volumes as well as share stagnate in 2015, Diageo comfortably remained the world’s leading spirits player. During the year, the company became even more focused on spirits with the divestment of its wine and non-core beer operations. This should give it the potential to focus on the key issues facing its portfolio and return the company to growth. The profile looks at the issues facing the company and what it is doing, and perhaps needs to do, to resolve them.

Euromonitor International’s Diageo Plc in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
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