Diageo Plc in Beer (World)

October 2015 | 38 pages | ID: D0B935A700AEN
Euromonitor International Ltd

Abstracts

The world’s leading spirits producer, Diageo, also ranks 13th globally in beer. This profile analyses beer’s central role in Diageo’s expansion in Africa and examines the company’s efforts to respond to the challenges presented to its core global brand, Guinness, by the rising demand for craft beer.

Euromonitor International’s Diageo Plc in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operations
Recommendations