Concentrates in Kenya

January 2023 | 25 pages | ID: C553A503570EN
Euromonitor International Ltd

Abstracts

Health conscious consumers are shifting towards the adoption of natural fruit juices as an alternative to concentrates, which is dampening category growth. Several manufacturers operating in the concentrates category are now focusing on and shifting towards healthier products containing less sugar. This is due to the increased health awareness amongst consumers owing to the rise in lifestyle diseases in the country. Awareness of the high level of sugar in concentrates that might cause several he...

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CONCENTRATES IN KENYA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Manufacturers turning to healthier production due to consumer health awareness
Powdered concentrates more popular than liquid concentrates
Increasing disposable incomes set to facilitate market growth

PROSPECTS AND OPPORTUNITIES

Decline due to consumer health consciousness
Brands continue to reach out to consumers using influencers.
Steady category growth post-COVID-19
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 2 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

SOFT DRINKS IN KENYA

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources