Concentrates in Kenya

Date: March 16, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C553A503570EN
Leaflet:

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Kenyan consumers are becoming more sophisticated and are thus demanding new flavours of concentrates. Quencher and Savannah juice concentrates are the leading brands in the category, with their respective manufacturers, Excel Chemicals and Jetlak Foods, constantly seeking to offer a wider range of flavours and new tastes to maintain the interest of consumers.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Manufacturers Focus on Flavour Innovation To Meet Changing Consumer Needs
Growing Number of Middle-class Consumers Seeking Healthier Options
Manufacturers Obliged To Disclose the Nutritional Content of Their Products
Competitive Landscape
Consumers Showing More Interest in Rtd Concentrates
Health-conscious Consumers Prefer Juice and Water
Excel Chemicals Loses Value Share
Category Data
Concentrates Conversions
  Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  Table 2 Off-trade Sales of Concentrates by Category: Value 2012-2017
  Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Executive Summary
Soft Drinks Volume Sales Growth Remains Steady in 2017
Manufacturers Invest Heavily in Advertising
Innovation in Juice Packaging
Coca-Cola East & Central Africa Division Remains the Leading Player
Solid Volume Growth Expected Over the Forecast Period
Market Data
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  Table 25 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Sources
  Summary 2 Research Sources
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