Concentrates in Greece

Date: February 15, 2017
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CA6A88FD0D2EN
Leaflet:

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Concentrates in Greece
Unilever Hellas invested in powder concentrates in 2016 to support its Lipton ice tea brand. The company ran price promotions and dropped the retail price of each sachet of its brand to EUR1.00. As a result of offering a value for money soft drink option for home consumption, the brand performed well in 2016.

Euromonitor International's Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Category Data
Concentrates Conversions
  Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
  Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
  Table 3 Off-trade Sales of Concentrates by Category: Value 2011-2016
  Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
  Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
  Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
  Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
  Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
  Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
  Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
  Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
  Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
  Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Executive Summary
Volume Sales Decline Amidst An Ongoing Recession
Health and Wellness Trend Shapes Consumption Patterns
Coca-Cola Hellenic Bottling Co Leads Sales
Health and Wellness the Key Trend Within New Product Developments
Off-trade Sales Will Continue To Outperform On-trade
Key Trends and Developments
Health and Wellness Trend Shapes Consumption Patterns Within Soft Drinks the Shift Away From On-trade Consumption and Impulse Channels Continues
Domestic Companies Gain Share at the Expense of Multinationals
Market Data
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
  Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
  Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
  Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
  Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
  Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
  Table 27 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
  Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
  Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
  Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
  Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
  Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
  Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
  Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
  Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
  Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
  Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Greece
Sources
  Summary 2 Research Sources












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