Concentrates in Bulgaria

December 2023 | 28 pages | ID: C8120EC26A4EN
Euromonitor International Ltd

Abstracts

In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates continue to lose appeal and are increasingly perceived as outdated, especially when compared to juices. The poor quality of tap water in certain regions of Bulgaria further diminishes the attractiveness of using concentrates.

Euromonitor International's Concentrates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Concentrates in Bulgaria
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

CONCENTRATES IN BULGARIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Health concerns prevent positive growth despite cost-friendly appeal of concentrates
Organic liquid concentrates offer some hope
Herbal dietary supplements further undermine demand for powder concentrates
PROSPECTS AND OPPORTUNITIES
Demand to continue declining for concentrates
Sustainability may provide differentiation, while liquid concentrates will continue to outperform powder
Functional expansion amid market stagnation
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Bulgaria
DISCLAIMER
SOURCES
Summary 2 Research Sources