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Coca-Cola: Performance, Capabilities, Goals and Strategies in the Worldwide Food and Beverage Market

October 2010 | 58 pages | ID: CB99DDD1ABAEN
Venture Planning Group

US$ 1,520.00 US$ 1,900.00 -20 %

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A strategic assessment of Coca-Cola, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market.

Contains 58 pages and 7 tables
I. BUSINESS ORGANIZATION

II. SENIOR MANAGEMENT

III. FACILITIES AND EMPLOYEES

IV. PRODUCT PORTFOLIO

V. MARKETING TACTICS

VI. SALES AND PROFIT GROWTH

VII. RESEARCH AND DEVELOPMENT

VIII. COLLABORATIVE ARRANGEMENTS

IX. STRATEGIC DIRECTION

LIST OF TABLES


Table 1: Coca-Cola Sales and Operating Profit Growth
Table 2: Coca-Cola Sales by Geographic Region
Table 3: Coca-Cola Sales Growth by Geographic Region
Table 4: Coca-Cola Operating Profit and Margins by Geographic Region
Table 5: Coca-Cola Operating Profit Growth by Geographic Region
Table 6: Coca-Cola Case Volume by Country
Table 7: Coca-Cola North American Case Volume by Brand


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