The Coca-Cola Company in Health and Wellness (World)

Date: October 23, 2011
Pages: 40
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C184E88B38BEN

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The Coca-Cola Company (TCCC) has not made any large-scale health and wellness (HW) acquisitions in 2009-2010, with Russia’s Nidan and the UK’s Innocent majority stake purchases being the highlights of M&A. The company leads the global HW market thanks to its strong leadership in HW soft drinks. TCCC should perhaps consider exploring other beverages and liquid diary products with HW credentials for greater diversity in the HW market.

Euromonitor International’s The Coca-Cola Company in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
M&A Growth Strategies
Category/Geographic Opportunities
Brand Strategy
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