CKE Restaurants Inc in Consumer Foodservice (World)

March 2013 | 35 pages | ID: C738EC980E5EN
Euromonitor International Ltd

Abstracts

CKE Restaurants aims to gain share in the highly competitive US burger fast food category through a distinct positioning, targeting young males with indulgent, premium burgers rather than relying on price promotions and discounts. Attention-grabbing advertising targeted at its key consumer group forms a central part of its strategy to build a unique brand positioning. CKE Restaurants also aims to accelerate international expansion, with plans to have over 700 international outlets by 2016.

Euromonitor International’s CKE Restaurants Inc in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Key Findings
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
R ecommendations