Cider/Perry in Thailand

Date: October 14, 2015
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C924F9BDE44EN
Leaflet:

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Cider/perry remained unfamiliar to most Thai consumers with low visibility of the products in the Thai market in 2014. The demand for cider/perry was primarily derived from foreign drinkers, especially expatriates, which remain a very niche consumer group. Apart from expatriates, the consumption of cider/perry came from a small number of Thai consumers who have had the experience of living overseas and who are aware of such products. Moreover, cider/perry has limited availability through...

Euromonitor International's Cider/Perry in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
  Table 2 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
  Table 3 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
  Table 4 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Executive Summary
Unfavourable Macroeconomic Factors Hinder the Market Performance
A Decline in Beer Consumption Continues To Drive Down the Overall Market Performance
Local Manufacturers Dominate Sales
the Off-trade Remains the Key Retail Channel in Alcoholic Drinks in Thailand
Positive But Slower Growth Is Expected in the Forecast Period
Key Trends and Developments
Economic and Political Conditions Lower Consumer Sentiment in Alcoholic Drinks
Higher Tax Rates Put Added Pressure on Product Prices and Demand
Marketing Activities Target the Wealthy and Young Consumers
Key New Product Launches
  Summary 1 Key New Product Developments 2014
Market Background
Legislation
  Table 5 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
  Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2014
  Table 6 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  Table 7 Selling Margin of a Typical Beer Brand in Retail Channel which Uses Wholesalers 2014
  Table 8 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
  Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Sources
  Summary 3 Research Sources
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