Cider/Perry in South Africa

June 2024 | 25 pages | ID: C7B31E7CA68EN
Euromonitor International Ltd

Abstracts

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been expanding its presence to leverage its predominantly female consumer base by creating occasions where its products can be sold in larger volumes. It launched “Spritzer Saturdays” where consumers can purchase event tickets. An additional competitor is fl...

Euromonitor International's Cider/Perry in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Cider/Perry in South Africa
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

CIDER/PERRY IN SOUTH AFRICA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Flavoured lager, RTDs, and cocktail culture offer competition to cider/perry
Savanna maintains lead with diverse offerings, and reintroduces 12-pack due to popularity
Newly-formed Heineken Beverages reinvents cider/perry profile with Savanna Alcohol Free 0.0%
PROSPECTS AND OPPORTUNITIES
Savanna to maintain lead, but competitors will be appreciated for larger bottle sizes
Heineken Beverages will continue to explore non/low alcohol segment with focus on affordability
Leading brands will face rising competition from RTDs due to further entry of new varieties
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2018-2023
Table 2 Sales of Cider/Perry: Total Value 2018-2023
Table 3 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 4 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 12 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 13 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources