Cider/Perry in Hong Kong, China

Date: November 4, 2014
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CCD3555E633EN
Leaflet:

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Cider/Perry in Hong Kong, China
Somersby Apple Cider entered Hong Kong, China in 2013 to inject new impetus into a category suffering strong competition from wine and spirits. Developed and distributed by Carlsberg Hong Kong, the brand is set to benefit from the company’s extensive marketing and distribution reach.

Euromonitor International's Cider/Perry in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Cider/Perry: Total Volume 2008-2013
  Table 2 Sales of Cider/Perry: Total Value 2008-2013
  Table 3 Sales of Cider/Perry: % Total Volume Growth 2008-2013
  Table 4 Sales of Cider/Perry: % Total Value Growth 2008-2013
  Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
  Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
  Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
  Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
  Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
  Table 12 Forecast Sales of Cider/Perry: Total Volume 2013-2018
  Table 13 Forecast Sales of Cider/Perry: Total Value 2013-2018
  Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
  Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Eugina Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Eugina Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Eugina Ltd: Competitive Position 2013
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Telford International Co Ltd: Competitive Position 2013
Executive Summary
A Year of Consolidation and Solid Growth
Targeted Marketing With Young People the Prime Audience
International Conglomerates Dominate Alcoholic Drinks
Consumers Like To Go Out and Drink
A Stable Growth Path in the Forecast Period
Key Trends and Developments
Digital Marketing: the Key To Unlocking Young Consumers
Drinkers Are Starting Younger
Upstairs Bars Could Face Tighter Regulation
Vineyards Look To Pet To Save Transportation Costs and Capture Casual Drinkers
Summary 5 Key New Product Developments 2013
Market Background
Legislation
Taxation and Duty Levies
  Table 16 Taxation and Duty Levies on Alcoholic Drinks 2013
  Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  Table 18 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  Table 19 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  Table 20 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
  Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  Table 23 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Sources
Summary 6 Research Sources
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