Cider/perry - Estonia

December 2011 | 28 pages | ID: CAF52B11493EN
Euromonitor International Ltd

Abstracts

Cider total volume sales increased by 1% to reach 8.4 million litres in 2011 whilst total current value sales increased by 2% to reach EUR27 million. Cider volume sales are expected to continue to increase over the coming years in-line with the general economic upturn. Most traditional ciders are apple and pear flavoured. However, consumers also like to try the wide range of different flavours that are available within the area. Whilst cider was the least affected of all alcoholic drinks areas...

Euromonitor International's Cider/Perry in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CIDER/PERRY IN ESTONIA

Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Cider/Perry: Total Volume 2006-2011
  Table 2 Sales of Cider/Perry: Total Value 2006-2011
  Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
  Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
  Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
  Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
  Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
  Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
  Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
  Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
  Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
  Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
  Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
  Table 14 Company Shares of Cider/Perry by National Brand Owner 2007-2011
  Table 15 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
  Table 16 Brand Shares of Cider/Perry 2008-2011
  Table 17 Forecast Sales of Cider/Perry: Total Volume 2011-2016
  Table 18 Forecast Sales of Cider/Perry: Total Value 2011-2016
  Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
  Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Saku Õlletehase As in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
  Summary 1 Saku Õlletehase AS: Key Facts
  Summary 2 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Saku Õlletehase AS: Competitive Position 2010
Executive Summary
Alcoholic Drinks Sales Increasing Again
Consumers Turn To Low Alcohol Drinks
Only Strongest Local Producers Manage To Survive
Consumers Prefer Supermarkets
Low Alcohol Content Drinks Sales Predicted To Increase, Spirits Sales To Decline
Market Background
Legislation
Taxation and Duty Levies
  Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
  Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
  Table 23 Selling Margin of a Typical Beer Brand 2011
  Table 24 Selling Margin of a Typical Wine Brand 2011
  Table 25 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 4 Key New Product Developments 2010-2011
Market Indicators
  Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
  Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
  Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
  Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
  Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
  Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
  Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
  Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
  Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
  Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
  Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
  Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
  Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
  Summary 5 Research Sources