Cider/Perry in Kenya

Date: June 17, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CA19F18EAFFEN
Leaflet:

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Cider/Perry in Kenya
Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015. Discounted product prices and instant prizes on purchase, as well as branded merchandise were used to educate as well as create awareness among Kenyan consumers about cider/perry products. Online marketing, through Facebook and Twitter, was used to reach out to young, savvy consumers.

Euromonitor International's Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CIDER/PERRY IN KENYA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Cider/Perry: Total Volume 2010-2015
  Table 2 Sales of Cider/Perry: Total Value 2010-2015
  Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
  Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
  Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
  Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
  Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
  Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
  Table 17 Forecast Sales of Cider/Perry: Total Volume 2015-2020
  Table 18 Forecast Sales of Cider/Perry: Total Value 2015-2020
  Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Kenya Wine Agencies Ltd (kwal) in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 1 Kenya Wine Agencies Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
  Summary 2 Kenya Wine Agencies Ltd (KWAL): Competitive Position 2015
Executive Summary
Alcoholic Drinks Sales Record Marginal Growth in 2015
the Burgeoning Middle Class Encourages International Brands To Enter the Country
East African Breweries Continues To Lead the Market in 2015
Off-trade Distribution Grows With Modern Retail Expansion
Reasonable Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
  Table 21 Taxation and Duty Levies on Alcoholic Drinks 2015
  Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 3 Key New Product Developments 2015
Market Indicators
  Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 31 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
  Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
  Summary 4 Research Sources
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