Cider/Perry in Kenya

Date: June 21, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CA19F18EAFFEN
Leaflet:

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In October 2016, East African Breweries launched Tusker Cider, which is a drink made from fermented apples and pears. This drink was launched to take advantage of the burgeoning group of affluent millennial consumers and new beer drinkers, as they are both open to trying out new flavours. The country is a great environment for new product launches, as the market is maturing and becoming more modern. Furthermore, the economy is now performing strongly, after overcoming the uncertainties during th...

Euromonitor International's Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
New Customer-driven Product Launches Are Expected
Extensive Marketing and Promotions Support Sales
Unlocking the Aspirations of the Middle-classes
Competitive Landscape
International Brands Maintain Their Lead
Innovation Is Likely To Promote A Hard Cider Culture
Category Data
  Table 1 Sales of Cider/Perry: Total Volume 2012-2017
  Table 2 Sales of Cider/Perry: Total Value 2012-2017
  Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
  Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
  Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
  Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
  Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
  Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
  Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
  Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
  Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
  Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
  Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Executive Summary
Growth Is Moderate, But Expected To Improve
Extensive Capex Projects Underway
East African Breweries Remains the Leader in Alcoholic Drinks
A Focus on Regional Distribution To Capture A Large Proportion of the Value Chain
Healthy Growth Is Expected Over the Forecast Period
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
  Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
  Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
  Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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