Cider/Perry in Germany

Date: July 13, 2015
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CAFC8B08F7CEN
Leaflet:

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Cider/perry is a small niche product in Germany, because there is no tradition of the product in this country. Cider tends to be viewed as a type of beer although it is actually more similar to wine. This is a key problem in a beer-drinking country such as Germany, because consumers tend to prefer the distinct taste of beer. This makes cider seem unfavourable to most consumers.

Euromonitor International's Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Cider/Perry: Total Volume 2009-2014
  Table 2 Sales of Cider/Perry: Total Value 2009-2014
  Table 3 Sales of Cider/Perry: % Total Volume Growth 2009-2014
  Table 4 Sales of Cider/Perry: % Total Value Growth 2009-2014
  Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
  Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
  Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
  Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
  Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
  Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
  Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
  Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
  Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
  Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
  Table 17 Forecast Sales of Cider/Perry: Total Volume 2014-2019
  Table 18 Forecast Sales of Cider/Perry: Total Value 2014-2019
  Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
  Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Executive Summary
Alcoholic Drinks Benefits From Fifa World Cup Euphoria
Consumers Display Growing Interest in Domestically-produced Alcoholic Drinks
Leading Brands and Private Label Lose Share To Artisanal Alternatives
Specialist Retailers Gain in Light of Premiumisation Trend
Demographic Changes and Growing Health Awareness Hamper Forecast Growth
Key Trends and Developments
Health and Eco Concerns Drive Demand for Regional, Artisanal Alcoholic Drinks
Distribution Shifts According To Changing Consumer Preferences
Seasonality and Fifa World Cup Bump Up Otherwise Declining Volume Sales
Key New Product Launches
  Summary 1 Key New Product Developments 2014
Market Background
Legislation
  Table 21 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
  Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
  Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
  Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
  Summary 2 Research Sources
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