Cía Cervecerías Unidas SA in Beer and Wine (World)

May 2011 | 38 pages | ID: CDCF1145B6CEN
Euromonitor International Ltd

Abstracts

Cía Cervecerías Unidas is a major regional player in alcoholic drinks in Latin America. The company produces beer, wine, cider/perry, spirits and RTDs/High-strength premixes. It is the largest Chilean brewer, the second largest beer company in Argentina and it is a major Latin America player in wine. The company has increasing focus on premium brands both in beer and wine and it plans to replicate its Chilean business model in Argentina and increase its presence in other parts of Latin America.

Euromonitor International’s Cía Cervecerías Unidas SA in Beer and Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Cía Cervecerías Unidas SA in Beer and Wine (World)
Euromonitor International
May 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations