China Milk Powder Market Competition Situation Research Report

Date: November 22, 2007
Pages: 124
Price:
US$ 2,770.00
Publisher: Beijing Orient Agribusiness Consultant Co., Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C71EAF3FB1AEN
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China Milk Powder Market Competition Situation Research Report
Research Background and Purpose

Milk powder was the most important dairy product before the early half of 1990s. However, as Tetra Pak’s aseptic filing products powering into Chinese dairy industry, UHT milk keeps a sustainable and speeding development with an annual average increasing rate of 89.37% between 1999 and 2004.

Thus, it promotes consumption pattern of Chinese dairy market to liquid milk as the main part from milk powder as the main part. Currently liquid milk takes up an absolutely main part of Chinese residents’ dairy consumption, e.g., per capita dairy consumption of Chinese urban residents was 22.54 kilograms, in which liquid milk amounted to 22.04 kg (fresh liquid dairy products were 18.32 kg, and yogurt was 3.72 kg), and milk powder was only 0.50 kg.

In China, milk powder is usually divided into two categories by insiders, one category is packet milk powder which directly faces terminal market and takes up 60% of total amount of milk powder estimated by BOABC; while the other is industrial milk powder which is usually called big package milk powder and takes up 40% of the total amount in 2006. Industrial milk powder is compared with packet milk powder on terminal market, so there is no substantial difference between them. Because industrial milk powder is usually used as important raw material of dairy products (e.g., milk formula, restituted milk, yogurt, ice cream, etc.) and dairy food (e.g., bread, cake, biscuit, milk chocolate, dairy drinks, etc.), it is lower than packet milk powder in many aspects---deep-processing degree, technological level, packing form, packing material and so on.

According to China Dairy Industry Association, currently milk powder is the most important solid dairy product, which takes up more than 86% share of Chinese solid dairy products. There are several hundred milk powder processing enterprises on Chinese market with different scales and standards. In 2004, there were only 30 safe milk powder enterprises published by the State Bureau of Quality Supervision, which was less than one tenth of the total number. The concentration ratio of milk powder market is much lower than liquid milk market. In 2006, the production of the ten largest Chinese milk powder processing enterprises approximately takes up 53% of total amount of milk powder estimated by BOABC. A lot of changes happened to milk powder market. The Fuyang Inferior Quality Milk Powder Event in 2004 reduced the development of milk powder market that year. In the first half year of 2005, the event of exceed stipulated content of iodine of Nestle infants’ milk powder had a bad effect on Nestlé’s brand image and market sale. So it is still difficult to say how the milk powder market will make for.

At present, Chinese milk powder market presents increasing international characteristics. With the decline of import duty China keeps an interacted relation with major world trade economies, e.g., China is the second largest market for New Zealand exports, next to the US and the largest milk powder export market; China is one of the most important whey product markets for the US; EU is the most important supplier of non-fat milk powder and whey product for China. From this year, some related dairy policies and producing conditions happened in Oceania, the US and EU changed a lot, which has had or will have great influence on the imports of dairy products, including milk powder in China. From the perspective of export, Chinese milk powder export will have new opportunities, e.g., China entered free trade convention with the ASEAN with no duties on milk powder export to Southeastern Asia countries; China also reached free trade agreement with Chile, enjoying preferential policies on milk powder export. In addition, due to the reduction of milk powder production and supply capacity in major export areas, the traditional markets provide a chance for Chinese milk powder export. However, in recent years, the RMB stayed firm against the dollar, which brought certain negative effect on China milk powder trade.

However, up till now, there has not a special research report of milk powder market in China. This report will do an overview analysis on China milk powder market h on the following issues: analysis of raw milk supply, production and consumption of dairy products and milk powder, import and export of milk powder, supply and demand of milk powder environment of international market, policy environment of Chinese milk powder market, marketing environment of Chinese milk powder market, competition environment of Chinese milk powder market, etc. This report will forecast the trend of Chinese milk powder market. This report contains full and accurate cited statistics in recent years, in which there is especially much deeper division of milk powder statistics of the year 2006. Statistic resource in this report is authoritative, which includes first hand statistics gained from in-depth interviews with milk powder processing enterprises and sellers, and second hand statistics, e.g., China Custom, China Dairy Industry Association, Dairy Association of China, National Statistic Bureau, Ministry of Agriculture, All China Commercial Information Center, American Agriculture Ministry, FAO and so on. It is hoped that this report---as the first special research report of milk powder in China will help you in your work.
CHAPTER ONE BASIC SUMMARY OF CURRENT MILK POWDER MARKET IN CHINA

CHAPTER TWO GENERAL SITUATION OF DAIRY MARKET IN CHINA

2.1 Analysis of Raw Milk Supply
  2.1.1 Dairy Cattle Inventory
  2.1.2 Milk Output
  2.1.3 Regional Layout of Milk Source
  2.1.4 Regional Layout Characteristics of Milk Source
  2.1.5 Procurement Price of Milk
2.2 Production of Dairy Products
  2.2.1 Liquid Milk
    Liquid Dairy Output
    Regional Layout of Liquid Dairy Output
    Structure of Liquid Dairy
  2.2.2 Solid Dairy Products
    Growth Trend of Output of Solid Dairy Products
    Regional Layout of Output of Solid Dairy Products
    Structure of Solid Dairy Products
    Output of Milk Powder
    Structure of Milk Powder Category
2.3 Consumption of Dairy Products
  2.3.1 General Situation of Consumption of Dairy Products
  2.3.2 Consumption Structure of Dairy Products
  2.3.3 Consumption Regions of Dairy Products
    Fresh Milk
    Yogurt
    Milk Powder
  2.3.4 Consumption Price of Dairy Products
    Fresh Milk
    Yogurt
    Milk Powder
2.4 Import and Export of Dairy Products
  2.4.1 General Trend of Import of Dairy Products in China
  2.4.2 Trend of Import of Different Dairy Product Categories
  Import Structure of Different Dairy Product Categories
    Import Volume of Different Dairy Product Categories
    Import Price of Different Dairy Product Categories
  2.4.3 Import Origins of Dairy Products in China
  2.4.4 Export Structure of Dairy Products in China
  2.4.5 Export Flow of Dairy Products in China
  2.4.6 Export Provinces of Dairy Products in China
  2.4.7 Import and Export of Milk Powder in China
    (1) Categories of Milk Powder
    (2) Use of Imported Milk Powder
    (3) Import Volume of Milk Powder
      Total Volume
      Whole Milk Powder
      Skim Milk Powder
      Import Volume of Infant and Adult Milk Powder
    (4)Import Structure of Milk Powder
    (5)Import Origins of Milk Powder
      New Zealand
      Other Countries
      Import of Key Original Countries of Infant and Adult Milk Powder
    (6) Import Flow of Milk Powder
      Key Import Flow of Skim Milk Powder
      Key Import Flow of WMP Not Containing Added Sugar
      Key Import Flow of WMP Containing Added Sugar
      Key Import Flow of Infant and Adult Milk Powder
    (7) Price of Imported Milk Powder
      Price of Milk Powder Categories
      Price of SMP
      Price of WMP
      Price of Infant and Adult Milk Powder
      Price of Imported Milk Powder from New Zealand
      Price of Imported Milk Powder from Other Countries
  (8) Importers of Milk Powder
  (9) Exporters of Milk Powder
      Export Scale and Structure of Milk Powder in China
      Layout of Key Export Regions of Milk Powder
      Layout of Key Export Enterprises of Milk Powder

3 SUPPLY AND DEMAND ENVIRONMENT OF MILK POWDER OF INTERNATIONAL MARKET

3.1 General Supply and Demand Environment of Milk Powder
3.2 Supply and Demand of Milk Powder of Key International Economic Bodies
  3.2.1 Supply and Demand of Milk Powder in New Zealand
  3.2.2 Supply and Demand of Milk Powder in Australia
  3.2.3 Supply and Demand of Milk Powder in EU 25 Members
  3.2.4 Producing Situation of Milk Powder in US

4 POLICY ENVIRONMENT OF DAIRY MARKET IN CHINA

4.1 Regulation for Milk Powder in China
4.2 Permit System for Infant Milk Powder Production in China
4.3 Policy Environment of Dairy Market in China
4.4 Supervision System for Dairy Products Market in China
4.5 Regulation for “Reconstituted Milk” Labeling
4.6 Sales Administration Regulation for Mother’s Milk Substitute

5 MARKETING ENVIRONMENT OF MILK POWDER MARKET IN CHINA

5.1 Market Capacity of Milk Powder in China
5.2 Character of Urban and Rural Milk Powder Market in China
5.3 Composition of Cost and Terminal Price of Milk Powder
5.4 Marketing Channels of Milk Powder

6 COMPETITION ENVIRONMENT OF MILK POWDER MARKET IN CHINA

6.1 General Competition Environment of Milk Powder Market
  6.1.1 Competitive Enterprises
6.2 Top10 Competitive Enterprises
  6.2.1 Investment
  6.2.2 Production Volume
  6.2.3 Product Structure
  6.2.4 Business Benefit
  6.2.5 Market Share

7 GENERAL SITUATION OF INDUSTRIAL MILK POWDER MARKET IN CHINA

7.1 Supply and Demand of Industrial Milk Powder Market in China
  7.1.1 Supply Situation
  7.1.2 Demand Situation
7.2 Layout of Industrial Milk Powder Producing Regions in China
7.3 Competition of Industrial Milk Powder Market in China

8 GROWTH TREND AND INFLUENCING FACTORS OF MILK POWDER MARKET IN CHINA

8.1 Production of Milk Powder
  8.1.1 Rapid Growth of Milk Powder Market
  8.1.2 Changes of Structure of Milk Powder
8.2 Consumption of Milk Powder
  8.2.1 Price Growth of Milk Powder Market
  8.2.2 Slow Growth of Packet Milk Powder Consumption and Distinct Growth of Industrial Milk Powder Consumption
  8.2.3 Key Consumption Market of County-level Areas
8.3 Trade of Milk Powder
  8.3.1 Slight Growth of Milk Powder Import with Firm Imported Price
  8.3.2 Oceania Being Key Import Origins with Reducing Market Share in China
  8.3.3 New Opportunities of Milk Powder Export in China
8.4 Strategy of Milk Powder Market Competition
  8.4.1 Strategic Alliance of Milk Powder Market Competition
  8.4.2 Important Means to gain profit margin
  8.4.3 Third and Fourth-grade Market being Important Markets for Brand Milk Powder Enterprises
  8.4.4 International Market being Important Channel for Brand Milk Powder Enterprises in China

AFFIX

Affix One: Balance Sheet of Various Kinds of Milk in China
Affix Two: Balance Sheet of WMP in China
Affix Three: Balance Sheet of SMP in China
Affix Four: Catalog of Key Milk Powder Importers in China, 2006
Affix Five: Catalog of Key Milk Powder Import Processing Enterprises in China, 2006

FIGURE

Figure2.1, Growth Trend of Dairy Cattle Inventory in China, 1995-2006
Figure 2.2, Growth Trend of Milk in China, 1995-2006
Figure 2.3, Growth Trend of Milk Production in Key Producing Regions, 2006
Figure 2.4, Proportion of Milk Production of Key Producing Regions in China, 2006
Figure 2.5, Trend of Procurement Price of Raw Milk in China, 2005-2006
Figure 2.6, Trend of Procurement Scale of Raw Milk of Major Dairy Enterprises in China, 2005-2006
Figure 2.7, Growth Trend of Liquid Dairy Output in China, 1998-2006
Figure 2.8, Growth Trend of Liquid Dairy Output in Key Provinces, 2006
Figure 2.9, Proportion of Liquid Dairy Output in Key Producing Regions, 2006
Figure 2.10, Growth Trend of Different Categories of Liquid Dairy in China, 1999-2006
Figure 2.11, Trend of Structural Changes of Liquid Dairy in China, 1999-2006
Figure 2.12, Growth Trend of Output of Solid Dairy Products in China, 1998-2006
Figure 2.13, Comparison of Solid Dairy Output in Different Provinces, 2006
Figure 2.14, Proportion of Solid Dairy Output in Key Producing Regions, 2006
Figure 2.15, Growth Trend of Milk Powder Output in China, 1990-2006
Figure 2.16, Growth Trend of Milk Powder Proportion of Solid Dairy Products, 1999-2006
Figure 2.17, Trend of Structural Changes of Milk Powder Production in China, 1999-2005
Figure 2.18, Production Structure of Milk Powder in China, 2006
Figure 2.19, Per Capita Month Consumption Amount of Dairy Products by Urban Citizens, 2006
Figure 2.20, Trend of Per Capita Consumption of Different Dairy Products by Urban Citizens, 2002-2006
Figure 2.21, Structural Changes of Per Capita Consumption by Urban Citizens, 2000-2006
Figure 2.22, Structure of Per Capita Consumption of Dairy Products by Urban Citizens, 2006
Figure 2.23, Differences of Per Capita Consumption Level of Fresh Milk by Urban Citizens in Different Provinces, 2006
Figure 2.24, Differences of Per Capita Consumption Level of Yogurt by Urban Citizens in Different Provinces, 2006
Figure 2.25, Differences of Per Capita Consumption Level of Milk Powder by Urban Citizens in Different Provinces, 2006
Figure 2.26, Monthly Trend of Retail Price of Fresh Milk in Urban Markets, 2005-2006
Figure 2.27, Monthly Trend of Retail Price of Yogurt in Urban Markets, 2005-2006
Figure 2.28, Monthly Trend of Retail Price of Milk Powder in Urban Markets, 2005-2006
Figure 2.29, Trend of Import Changes of Dairy Products, 2004-2006
Figure 2.30, Import Structure of Dairy Products in China, 2003-2006
Figure 2.31, Monthly Import Trend of Different Dairy Products in China, 2004-2006
Figure 2.32, Growth Trend of CIF of Dairy Products in China, 2004-2006
Figure 2.33, Import of Key Origins of Dairy Products in China, 2004-2006
Figure 2.34, Categories of Imported Milk Powder
Figure 2.35, Use of Imported Milk Powder, 2002-2006
Figure 2.36, Monthly Trend of Import of Milk Powder in China, 2002-2006
Figure 2.37, Monthly Trend of Import of SMP in China, 2002-2006
Figure 2.38, Monthly Trend of Import of WMP in China, 2002-2006
Figure 2.39, Trend of Import of Infant and Adult Milk Powder in China, 2002-2006
Figure 2.40, Monthly Trend of Import Structure of Milk Powder in China, 2002-2006
Figure 2.41, Yearly Trend of Import Structure of Milk Powder in China, 2002-2006
Figure 2.42, Proportion of Milk Powder from New Zealand, 2002 -2006
Figure 2.43, Structure of Milk Powder from New Zealand, 2002 -2006
Figure 2.44, Layout of Key Original Countries of Skimmed Milk in 2006
Figure 2.45, Proportion of Import of Infant and Adult Milk Powder from Different Original Countries, 2002 -2006
Figure 2.46, Trend of Import of SMP in Key Provinces in China, 2002-2006
Figure 2.47, Flow of Imported Skimmed Milk Powder, 2006
Figure 2.48, Trend of Imported WMP Not Containing Added Sugar in Key Provinces, 2002-2006
Figure 2.49, Flow of Imported WMP Not Containing Added Sugar in China, 2006
Figure 2.50, Trend of Imported WMP Containing Added Sugar in Key Provinces, 2002-2006
Figure 2.51, Flow of Imported WMP Containing Added Sugar in China, 2006
Figure 2.52, Flow of Imported Infant and Adult Milk Powder, 2002-2006
Figure 2.53, Trend of Average Importation Price of Milk Powder, 2002-2006
Figure 2.54, Trend of Average Importation Price of SMP, 2002-2006
Figure 2.55, Trend of Average Importation Price of WMP, 2002-2006
Figure 2.56, Trend of Average Importation Price of Infant and Adult Milk Powder, 2002-2006
Figure 2.57, Trend of Price of Imported WMP and SMP from New Zealand in Recent Years, 2004-2006
Figure 2.58, Trend of Importation Price of SMP from Different Original Countries in Recent Years, 2004-2006
Figure 2.59, Export Scale and Structure of Milk Powder in China, 2006
Figure 2.60, Layout of Export Regions of Milk Powder in China, 2006
Figure 3.1, Output and Export Volume of WMP in Australia
Figure 3.2, Output and Export Volume of SMP in Australia
Figure 3.3, Balance Sheet of SMP in EU
Figure 3.4, Balance Sheet of WMP in EU
Figure 3.5, Trend of Output of SMP (human) in US, 2005-2006
Figure 3.6, Trend of Price of SMP in US, 2005-2006
Figure 5.1, Average Factory Price of Key Enterprises in China, 2006
Figure 5.2, Factory Price Structure of Key Enterprises in China, 2006
Figure 5.3, Terminal Retail Price of Milk Powder of International and Domestic Brands
Figure 5.4, Local Milk Powder Marketing Channel Modes
Figure 6.1, Regional Layout of Enterprises Gaining Production Permit of Infant Formula Dairy Powder
Figure 6.2, Growth Trend of Output of Top10 Milk Powder Enterprises in China, 2005-2006
Figure 6.3, Product Composition of Top10 Milk Powder Enterprises in China, 2005-2006
Figure 6.4, Changes of Market Shares of Top10 Milk Powder Enterprises in China, 2005-2006
Figure 6.5, Changes of Market Shares of Top10 Milk Powder Enterprises in the Infant Milk Powder market in China, 2005-2006
Figure 7.1, Supply of Industrial Milk in China, 2005-2006
Figure 7.2, Regional Layout of Industrial Milk in China, 2006
Figure 7.3, Market Shares of Industrial Milk Enterprises in China, 2006

TABLE

Table 2.1, Output of Different Kinds of Solid Milk Products, 1999-2006
Table 2.2, Consumption Volume of Dairy Products by Urban Citizens, 2006
Table 2.3, Export Changes of Dairy Products in China, 2006
Table 2.4, Export Flow of Fresh Milk in China, 2006
Table 2.5, Export Flow of WMP in China, 2006
Table 2.6, Layout of Dairy Products of Exportation Provinces in China, 2005-2006
Table 2.7, Imported Milk Powder of Key Producing Enterprises in China, 2006
Table 2.8, Important Exportation Achievement of Milk Producing Enterprises in China, 2006
Table 3.1, Balance Sheet of SMP in New Zealand
Table 3.2, Balance Sheet of WMP in New Zealand
Table 6.1, Investment of Top10 Milk Powder Enterprises in China, 2005-2006
Table 6.2, Profit Level Comparison of Top10 Milk Powder Enterprises in China, 2006.
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