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China Fruit vegetable Juice & Beverage Market Review & Outlook Proposal 20092010

March 2010 | 130 pages | ID: C52CFF2E1A9EN
Beijing Orient Agribusiness Consultant Co., Ltd

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Introduction

This report relies on years of research on the fruit juice industry, combined with changes law of supply and demand over the years in the fruit juice industry, based on domestic market, couducted in-depth investigation and research on the enterprise group of the fruit juice industry. At the same time, aiming at the characteristics of the fruit juice industry and its downstream and upstream industries, cutting into the industry from different angles, the report also provides a powerful data support and professional market orientation for fruit juice enterprises, and provides authoritative, adequate, and reliable decision-making basis for enterprise development strategies making, enterprise decision-making and enterprise management. The report focuses on officla statistics, using quantitative and qualitative research method. Through the above research, the report attempts to answer the following points of great concern to the industry:

1. How will juice beverage benefit margin develop in 2010?
2, How much is the potential growth in China juice beverage demand in 2010?
3, How is the security abilities of the upstream raw material supply chain of China’s juice industry in 2010?
4, How is the cost-benefit of the processing and marketing of China’s fruit enterprises in 2010?
5, How is the development strategy of China's leading companies in 2010?
6, How is the future prospects for the China’s fruit juice market under the policy environment, raw materials security, market demand, cost-benefit and other constraints.

This research consultancy report is based on the basic information of the National Bureau of Statistics, the State General Administration of Customs, the Ministry of Commerce, the State Council Development Research Center, the National Economic Information Center, the Ministry of Agriculture, China Beverage Industry Association, China Food Industry Association, the National Commercial Information Center, China Industry Research net and domestic and foreign related newspapers and magazines, as well as a wealth of information published and provided by specialized fruit juice-research units. It is the scientific basis for fruit juice beverage production enterprises, research units, distribution enterprises of fruit juice beverage industry to obtain an accurate picture of industry developments, to seize market opportunities, to make the right business orientation and a clear direction for for enterprise development.
Introduction

CHAPTER 1 ENVIRONMENT FOR DEVELOPMENT OF FRUI/VEGETABLE JUICE/DRINK INDUSTRY IN CHINA IN 2009

1.1 Macro Economy
  1.1.1 Development of Macro Economy in 2009
  1.1.2 Impact on China’s Economy from Global Financial Crisis in 2009
  1.1.3 Forecast on Trend of Macro Economy in 2010
1.2 Analysis of Industrial Policy Environment
  1.2.1 Trend of Industrial Policy and Impact
  1.2.2 Other Relevant Policies of the Industry
1.3 Technical Environment of the Industry
  1.3.1 Current Status of Domestic Technological Level
  1.3.2 Target of Scientific Research

CHAPTER 2 UPSTREAM SUPPLAIN CHAIN OF FRUIT/VEGETABLE JUICES/DRINKS INDUSTRY IN 2009

2.1 Overall Status of Fruit Supply in 2009
  2.1.1 Fruit Production
  2.1.2 Price Change of Fruits
  2.1.3 Fruit Import and Export
2.2 Apple Supply in 2009
  2.2.1 Apple Production
  2.2.2 Analysis of Apple Price Trend
  2.2.3 Analysis of Apple Import and Export
2.3 Citrus Supply in 2009
  2.3.1 Citrus Productdion
  2.3.2 Price Change of Citrus
  2.3.3 Citrus Import and Export
2.4 Supply of Other Fruits/vegetables in 2009
  2.4.1 Supply Ability of Other Fruits/vegetables
  2.4.2 Potential Demand for Other Fruits/vegetables
2.5 Processing Capacity of Fruits/vegetalbes in 2009
  2.5.1 Fruit/vegetable Processing Scale
  2.5.2 Fruit/vegetable Processing Technology
  2.5.3 Update of New Products of Fruit/vegetable Juices/drinks
  2.5.4 Trend of Fruit/vegetable Processing

CHAPTER 3 MARKET SUPPLY AND DEMAND OF FRUIT/VEGETABLE JUICES/DRINKS IN 2009

3.1 Demand for Fruit/vegetable Juices/drinks in 2009
  3.1.1 Market Scale of Fruit/vegetable Juices/drinks
  3.1.2 Market Features of Fruit/vegetable Juices/drinks
3.2 Production of Fruit/vegetable Juices/drinks in 2009
  3.2.1 Overall Production of Fruit/vegetable juices/drinks
  3.2.2 Analysis of Production of Fruit/vegetable Juices/drinks by Region
  3.2.3 Production of Different Varieties of Fruit/Vegetable Juice/drinks in 2009
3.3 Market Price of Fruit/vegetable Juices/drinks in 2009
  3.3.1 Features of Price
  3.3.2 Price Levels of Main Brands
  3.3.3 Price and Cost
  3.3.4 Pricing Strategy of Competitors
  3.3.5 Status of Price in Competition

CHAPTER 4 IMPORT AND EXPORT OF FRUIT/VEGETABLE JUICES/DRINKS IN 2009

4.1 Overview
4.2 Import and Export of Fruit/vegetable Juices/drinks in 2009
  4.2.1 Import/export Volume and Value
  4.2.2 Origins of Import and Destinations of Export
4.3 Import and Exoprt of Main Varieties of Fruit/vegetable Juices/drinks in 2009
  4.3.1 Import of Frozen Orange Juice
  4.3.2 Export of CAJ

CHAPTER 5 COMPETITION OF THE INDUSTRY OF FRUIT/VEGETABLE JUICES/DRINKS IN 2009

5.1 Competitors of the Industry of Fruit/vegetable Juices/drinks in 2009
  5.1.1 Overview of Soft Drinks Industry
  5.1.2 Competition from Other Sectors
  5.1.3 Competition from Other Sectors
  5.1.4 Comparison of Profit-generation Ability of Competing Sectors
  5.1.5 Comparison of Competitiveness of Competing Sectors
  5.1.6 Integrated Competitiveness of Fruit/vegetable Juices/drinks and Other Sub Sectors of Soft Drinks Industry
5.2 Market Competition of Fruit/vegetable Juices/drinks in 2009
  5.2.1 Trend of Market Change of Fruit/vegetable Juices/drinks
  5.2.2 Competition of Key Producing and Consuming Regions
  5.2.3 Competitiveness of Brands
  5.2.4 Marke Share of Major Companies

CHAPTER 6 LEADING PLAYERS OF FRUIT/VEGETABLE JUICES/DRINKS INDUSTRY IN 2009

6.1 Overview of 2009
6.2 Planned Projects and Projects Being Built of Major Companies in 2009
6.3 Major Producers in 2009
  6.3.1 Hangzhou Wahaha Group
  6.3.2 Coca Cola (China)
  6.3.3 Pepsi Cola (China)
  6.3.4 Beijing Huiyuan Group
  6.3.5 President Group
  6.3.6 Ting Hsin (Master Kong) Group
  6.3.7 SDICZL
  6.3.8 Shaanxi Haisheng Group
  6.3.9 Yantai Andre Group
  6.3.10 Shaanxi Hengxing Group
  6.3.11 Shaanxi Tongda Group

CHAPTER 7 FORECAST ON TREND OF FRUIT JUICE/DRINK INDUSTRY IN 2010

7.1 Supply Guarantee at Upstream of Fruit Juice Industry in 2010
  7.1.1 Raw Material Supply
  7.1.2 Trend of Raw Material Price
7.2 Supply and Demand of Fruit/vegetable Juices/drinks in 2010
  7.2.1 Production
  7.2.2 Market Demand
7.3 Price Fluctuation of Fruit/vegetable Juices/drinks in 2010
7.4 Import and Export of Fruit/vegetable Juices/drinks by China in 2010
7.5 Risks of China’s Fruit/vegetable Juices/drinks Industry and Investment Suggestion
  7.5.1 Driving Forces for Fruit/vegetable Juices/drinks Processing Industry
  7.5.2 Unfavorable Factors for China’s Fruit/vegetable Juices/drinks Processing Industry
  7.5.3 Long-term Debt Paying Ability and Profit Generation Ability of Fruit/vegetable Juices/drinks Industry
  7.5.4 Suggestion on Investment
Annex: Top 10 Incidents of China’s Soft Drinks Industry in 2009

FIGURE

Figure 2-1 Gross Fruit Production and Acreage, 2003~2009
Figure 2-2 Output of Different Varieties of Fruits, 2009
Figure 2-3 Wholesale Price of Fruits, 2008~2009
Figure 2-4 Apple Production and Acreage, 2003~2009
Figure 2-5 Output of Different Apple Varieties, 2009
Figure 2-6 Apple Output by Region, 2009
Figure 2-7 Trend of Wholesale Price of Red Fuji Apple, 2005~2009
Figure 2-8 Apple Import Volume and Value, 2005~2009
Figure 2-9 Apple Export Volume and Value, 2005~2009
Figure 2-10 Citrus Output and Acreage, 2003~2009
Figure 2-11 Output of Different Citrus Varieties, 2009
Figure 2-12 Citrus Production by Different Regions, 2009
Figure 2-13 Orange Production by Different Regions, 2009
Figure 2-14 Trend of Citrus Price, 2005~2009
Figure 2-15 Orange Import Volume and Value, 2005~2009
Figure 2-16 Orange Export Volume and Value, 2005~2009
Figure 2-17 Output of Pear, Peach and Grape, 2003-2009
Figure 2-18 Vegetable Production, 2003-2009
Figure 2-19 Layout of Scales of Vegetable Processing Companies
Figure 3-1 Import Volume and Value of Lemon Juice from 2005-2009
Figure 3-2 Importation Price of Concentrated Lemon Juice, 2005-2009
Figure 3-3 Origins of Concentrated Lemon Juice Import
Figure 3-4 Monthly Foreign Investment Sum and Quantity of Projects for Soft Drinks Manufacturing, 2009.1~2009.6
Figure 3-5 Proportion of Investment in Different Sectors in the Total of Soft Drinks, 2009.1~2009.6
Figure 3-6 Trend of CAJ Export Volume and Price from 2008-2009
Figure 3-7 Trend of CAJ Export Volume to Different Countries from 2008-2009
Figure 3-8 Output of Fruit/vegetable Juices/drinks, 2005~2009
Figure 3-9 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2009
Figure 3-10 Output of 100% Pure Fruit/vegetable Juices, 2007~2009
Figure 3-11 Proportion of Output of Different Varieties of 100% Pure Fruit/vegetable Juices, 2009
Figure 3-12 Output of Medium/high-concentration Fruit/vegetable Juices/drinks, 2007~2009
Figure 3-13 Proportion of Output of Different Varieties of Medium/high-concentration Fruit/vegetable juices, 2009
Figure 3-14 Output of Low-concentration Fruit/vegetable Juices/drinks, 2007~2009
Figure 3-15 Proportion of Different Varieties of Low-concentration Fruit/vegetable Juices/drinks, 2009
Figure 3-16 Output of Concentrated Fruit/vegetable Juices, 2007~2009
Figure 3-17 Proportion of Sales Revenue of Different Price Levels of Fruit/vegetable Juices/drinks in 2009
Figure 3-18 Cost Composition of Concentrated Fruit Juices, 2009
Figure 4-1 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009
Figure 4-2 Export Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009
Figure 4-3 Import Volume and Price of Frozen Orange Juice
Figure 4-4 Import of Frozen Orange Juice from Different Origins, 2009
Figure 4-5 Import of Frozen Orange Juice by Different Provinces, 2009
Figure 4-6 Import of Frozen Orange Juice by Different Companies, 2008~2009
Figure 4-7 Export Volume and Price of CAJ
Figure 4-8 Export of CAJ to Different Countries, 2009
Figure 4-9 Export of CAJ to the US
Figure 4-10 CAJ Exportation Price from 2003-2009
Figure 4-11 CAJ Export by Province, 2009
Figure 4-12 CAJ Export Volume by Company, 2008~2009
Figure 5-1 Output of Sub Sectors of Soft Drinks Industry, 2005~2009
Figure 5-2 Sales Volume of Sub Sectors of Soft Drinks, 2005~2009
Figure 5-3 Output of Top 10 Regions of Fruit/vegetable Juices/drinks, 2009
Figure 5-4 Market Share of Different Brands of Fruit/vegetable Juices/drinks, 2009
Figure 5-5 Market Share of Major Companies of Fruit/vegetable Juices/drinks, 2009
Figure 6-1 Proportion of Sales Revenue of Core Fruit Juice Products of Huiyuan, 2008~2009
Figure 6-2 Sales Revenue and Gross Profit of Huiyuan, 2006~2009
Figure 6-3 Sales Revenue of Different Varieties of Huiyuan, 2009
Figure 6-4 Proportion of Revenue from Main Markets of Haisheng in National CA J Export, 2008~2009
Figure 6-5 Yearly Revenue of Haisheng, 2005~2009
Figure 6-6 CAJ Revenue from Major Markets of Yantai Andre, 2008~2009
Figure 6-7 Capacity of CAJ Producers, 2007-2008
Figure 6-8 Revenue and Net Profit of Shaanxi Tongda Group, 2006-2009
Figure 7-1 Forecast on Output of Different Varieties of Fruits and Vegetables, 2003~2010
Figure 7-2 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2005~2010
Figure 7-3 Sales Volume of Fruit/vegetable Juices/drinks, 2005~2010
Figure 7-4 Comparison of CAJ FOB Price and CIF Price of Frozen Orange Juice
Figure 7-5 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005-2010
Figure 7-6 Export Volume and Value of Fruit/vegetable Juices/drinks, 2005-2010

TABLE

Table 2-1 Fruit Import Volume and Value, 2005~2009
Table 2-2 Fruit Export Volume and Value, 2005~2009
Table 2-3 Origins of Apple Import, 2008~2009
Table 2-4 Destinations of Apple Export, 2008~2009
Table 2-5 Main Suppliers of Oranges to China, 2009
Table 2-6 Main Destinations of Orange Export, 2009
Table 2-7 Main Processed Vegetable Products and Regional Layout
Table 2-8 New Products of Fruit/vegetable Juices/drinks in 2009
Table 3-1 Output of Fruit/Vegetable Juice/drinks by Different Regions, 2009
Table 3-2 Proportion of Sales of Different Price Levels of Fruit/vegetable Juices/drinks of Major Brands, 2009
Table 3-3 Composition of Cost
Table 4-1 Import of Different Varieties of Fruit/vegetable Juices/drinks, 2009
Table 4-2 Export of Different Varieties of Fruit/vegetable Juices/drinks, 2008~2009
Table 4-3 Import of Frozen Orange Juice from Different Origins, 2008~2009
Table 4-4 Import of Frozen Orange Juice by Different Provinces, 2008~2009
Table 4-5 Export of CAJ to Different Countries, 2008~2009
Table 4-6 CAJ Export by Province, 2008~2009
Table 5-1 Economic Indices of Soft Drinks, 2008~2009
Table 5-2 Comparison of Profit Generation Ability of Sub Sectors of Soft Drinks, 2008
Table 5-3 Rankings of Top 10 Soft Drinks Producers of Different Indices, 2008
Table 5-4 Product Composition and Output of Top 20 in Soft Drinks Industry, 2008
Table 6-1 List of Planned Projects and Projects Being Built of Fruit/vegetable Juices/drinks Producers, 2009
Table 6-2 Various Indices of Hangzhou Wahaha Group , 2007~2008
Table 6-3 Output of Different Varieties of Products of Hangzhou Wahaha Group, 2007~2008
Table 6-4 Economic and Financial Indices of Hangzhou Wahaha, 2007~2008
Table 6-5 Various Indices of Coca Cola Dongguan, 2007~2008
Table 6-6 Output of Different Varieties of Products of Coca Cola (China), 2007~2008
Table 6-7 Output of Different Varieties of Products of Coca Cola Dongguan, 2007~2008
Table 6-8 Economic and Financial Indices of Coca Cola (China), 2007~2008
Table 6-9 Economic and Financial Indices of Coca Cola Dongguan, 2007~2008
Table 6-10 Output of Different Varieties of Pepsi Cola (China), 2007~2008
Table 6-11 Economic and Financial Indices of Pepsi Cola (China), 2007~2008
Table 6-12 Various Indices of Beijing Huiyuan Group, 2007~2008
Table 6-13 Output of Different Varieties of Huiyuan, 2007~2008
Table 6-14 Economic and Financial Indices of Huiyuan, 2007~2008
Table 6-15 Various Indicators of President, 2007~2008
Table 6-16 Output of Different Varieties of Products of President, 2007-2008
Table 6-17 Economic and Financial Indices of President, 2007~2008
Table 6-18 Various Indices of Ting Hsin, 2007~2008
Table 6-19 Output of Different Varieties of Products of Ting Hsin, 2007~2008
Table 6-20 Economic and Financial Indices of Ting Hsin, 2007~2008
Table 6-21 Various Indices of SDICZL, 2007~2008
Table 6-22 Output of Different Varieties of Products of SDICZL, 2007~2008
Table 6-23 Economic and Financial Indices of SDICZL, 2009
Table 6-24 Economic and Financial Indices of SDICZL, 2007~2008
Table 6-25 Various Indices of Haisheng, 2007~2008
Table 6-26 Output of Different Varieties of Products of Haisheng, 2007~2008
Table 6-27 Economic and Financial Indices of Haisheng, 2007~2008
Table 6-28 Output of Different Varieties of Products of Yantai Andre, 2008~2009
Table 6-29 Economic and Financial Indices of Yantai Andre, 2008~2009
Table 6-30 Sub Companies of Shaanxi Hengxing Group, 2009
Table 7-1 Profit Generation Ability and Long-term Debt Paying Ability of Top 10 Producers of Fruit/vegetable Juices/drinks, 2008
Table 7-2 Profit Generation Ability and Long-term Debt Paying Ability of Top 10 Producers of Fruit/vegetable Juices/drinks, 2007


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