China Coffee Market Overview 2009-2010_The Guidance For Selling Coffee In China

Date: November 22, 2009
Pages: 102
Price:
US$ 650.00
Publisher: Beijing Zeefer Consulting Ltd.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CB1B532B2FBEN
Leaflet:

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China Coffee Market Overview 2009-2010_The Guidance For Selling Coffee In China
Brief Introduction

This report presents a full view of China’s coffee market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.

What will you get from this report?

· To understand current and future development condition of the coffee market in China;
· To find the characteristics of the consumer and their preference;
· To understand the market competitive situation;
· To catch the entry opportunities from the multiple aspects of coffee market;
· To know the market size and entry barriers;
· To obtain objective and reasonable advice to help you make marketing strategy.

For convenience of readers, we use a form of illustration plus text analysis and presentation to visually present with a snapshot of the Chinese market conditions as well as guidance for entry. Based on the selection of abundant detailed and reliable information and materials, the report presents an overview of the coffee market with in-depth strategic and quantitative analysis on the feasibilities of entry into the Chinese market in terms of the industrial environments, market size, consumption demand, product and technical standards as well as the supervision requirements, the marketing channels, competitive conditions, and the marketing prospects…

Scope of this report

· Market analysis: product definition, industrial environment, market scale, running status, consumptive characters and consumption trend;
· Foreign structure: import /export situation in recent 5 years, import /export amount, origins, destination, trade mode;
· Market entry analysis: market competitive status, major player, sales channel, tax burden, import flow, inspection procedure, related inspection basis and indicators, related standard, related supervision institute;
· Necessary resource for foreign companies in China: related industrial association, importer’s list, and related exhibition.

Why we write this report?

China’s economy has achieved a stable development in the recent years, even under the global economy depressed. At present, China has already become one of the potential consumption markets for the coffee manufacturer. However, foreign enterprises often find it is difficult to formulate their entry strategy in Chinese coffee markets based on their past experiences in the face of special local market environment. In addition, Chinese government has been consciously guiding the transformation of China from the “world production center” into a combination of “production center” and “demand center”. Thus, to learn about the actual local market environment in China, has become a compulsory course for enterprises to exploit the coffee market in China.
PART 1 MARKET ANALYSIS

CHAPTER 1 DEFINITION OF PRODUCTS

1.1 Definition of products
1.2 Classification of products

CHAPTER 2 INDUSTRIAL ENVIRONMENT

2.1 China’s economy: basic facts
2.2 Introduction to the current domestic macroeconomic environment
2.3 Relative policies, laws and rules
  2.3.1 Relative Policies
  2.3.2 Relevant Laws and Rules
2.4 External cooperation agreement

CHAPTER 3 DEVELOPMENT SITUATION OF DOMESTIC COFFEE MARKET

3.1 Analysis of coffee market scale
3.2 The running status of coffee manufacturing
3.3 Analysis of coffee industrial chains

CHAPTER 4 ANALYSIS ON TRENDING OF COFFEE CONSUMPTION

4.1 Analysis of the characteristics of coffee consumption
4.2 Analysis on trending of coffee consumption

PART 2 FOREIGN TRADE STRUCTURE

CHAPTER 5 OVERVIEW ON THE IMPORT OF COFFEE PRODUCTS

5.1 Analysis on import of coffee products of China in recent years
5.2 Main producing areas of coffee import into China
5.3 Main areas in China importing coffee products

CHAPTER 6 ANALYSIS ON EXPORT SITUATION OF CHINA COFFEE IN PAST YEARS

6.1 Export changes and reasons of domestic coffee’s in recent years
6.2 Main destinations of coffee export from China
6.3 Main original production places of coffee products exported from China

PART 3 MARKET ENTRY ANALYSIS

CHAPTER 7 TAX BURDEN OF IMPORTED PRODUCTS

7.1 Import tariffs
7.2 VAT
7.3 Consumption tax

CHAPTER 8 IMPORT FLOW OF COFFEE

8.1 Flow chart of import coffee
8.2 Explanation of coffee import flow

CHAPTER 9 INSPECTION QUARANTINE AND STANDARD SYSTEM

9.1 The inspection and quarantine procedures for import coffee
9.2 The main testing principles and testing indexes
9.3 Relevant standards of coffee
9.4 Main supervision institution

CHAPTER 10 COMPETITIVE SITUATION IN DOMESTIC COFFEE MARKET

10.1 Analysis on the concentration rate of market share of each enterprise
10.2 Analysis on centralization rate of sales income of each area
10.3 Position of import coffee in domestic market
10.4 Introduction to top ten enterprises in the sales income rank of China’s coffee industry
  10.4.1 Nestle Dongguan Ltd.
  10.4.2 Kraft Guang Tong Food Co., Ltd.
  10.4.3 Nestle Shanghai Ltd.
  10.4.4 Dehong Hogood Coffee Co., Ltd.
  10.4.5 Mocha Food Co., Ltd.
  10.4.6 Zhuhai Tsit Wing Food Co., Ltd.
  10.4.7 Lianxing Tropical Crops Development (Yunnan) Co., Ltd.
  10.4.8 Hainan Nanguo Food Co., Ltd.
  10.4.9 Haikou Lisun Enterprise Co., Ltd.
  10.4.10 Tropic Spice & Beverage Crop Research Institute
10.5 NATIONAL DISTRIBUTION MAP OF LARGE-SCALED ENTERPRISES

CHAPTER 11 ANALYSIS OF MARKETING CHANNELS

11.1 Main channels for domestic coffee sales
11.2 Chart of domestic coffee sales channels
11.3 Analyses of domestic coffee sales channels

CHAPTER 12 ANALYSIS OF DOMESTIC MARKET

12.1 Analysis on market entry opportunity
12.2 Analysis of non-tariff barriers of market entry
12.3 Main conclusion and suggestions

PART 4 NECESSARY RESOURCE FOR FOREIGN COMPANIES IN CHINA

CHAPTER 13 A LIST OF MAJOR COFFEE IMPORTERS IN CHINA

CHAPTER 14 RELATED ASSOCIATIONS

14.1 Coffee Branch Of China Fruit Circulation Association
14.2 China Coffee Association Beijing

CHAPTER 15 RELATED EXHIBITIONS

15.1 China International Coffee Festival
15.2 2009 China (Chongqing) International Coffee And Technology Equipment Exhibition
15.3 2009 The Seventh Coffee, Food And Beverage Of Hotel And Catering Exhibition In Guangzhou
15.4 The Sixth China (Shanghai) International Coffee And Tea Exhibition

TABLE CONTENT

Table 1 Classification of Coffee
Table 2 China’s Macro-Economy Index in 2008
Table 3 Running Conditions of Large-Scale Enterprises in Solid Beverage Manufacturing During January to November in 2008
Table 4 In 2004-2008, Change in the Quantity And Growth Rate of Imported Coffee in China (Unit: Kg)
Table 5 In 2004-2008, Change in the Value And Growth Rate of China Imported Coffee (Unit: USD)
Table 6 The Quantity of the Top 10 Producing Areas of Coffee Imported Into China in 2008 And the Growth Rate in the Past Five Years (Unit: Kg)
Table 7 The Value of the Top 10 Producing Areas of Coffee Imported Into China in 2008 And the Growth Rate in the Past Five Years (Unit: USD)
Table 8 In 2008 the Import Quantity And Growth Rate of Coffee in Domestic Top Ten Areas Over the Years (Unit: Kg)
Table 9 In 2008 the Import Value And Growth Rate of Coffee in Domestic Top Ten Areas Over the Years (Unit: USD)
Table 10 In 2004-2008 the Export Quantity And Growth Rate of China's Coffee (Unit: Kg)
Table 11 In 2004-2008 the Export Amount And Growth Rate of China's Coffee (Unit: USD)
Table 12 Top Ten Destinations of China's Coffee Exports (Unit: Kg, USD)
Table 13 In 2008 the Export Quantity And Growth Rate of Top Ten Destinations of China's Coffee (Unit: Kg)
Table 14 In 2008 the Export Value And Growth Rate of Top Ten Destinations of China's Coffee (Unit: USD)
Table 15 Top Ten Original Production Places of Coffee Products Exported from China in 2008 (Unit: Kg, Usd)
Table 16 Top Ten Production Places of Quantity of Coffee Products Exported from China in 2008 And the Growth Rate in Past Years (Unit: Kg)
Table 17 Top Ten Production Places of Value of Coffee Products Exported from China in 2008 And the Growth Rate in Past Years (Unit: USD)
Table 18 Import Tariffs of China’s Subdivision Coffee
Table 19 The Requirements of Appearance And Sensory Characteristics
Table 20 Requirements of Physical Properties
Table 21 Requirements of Chemical Properties
Table 22 Health Indicators
Table 23 Requirements for Appearance And Sensory Characteristics
Table 24 Demands of Physical And Chemical Properties
Table 25 Health Indicators
Table 26 Basic Technology Requirements of Coffee Beverage Products
Table 27 Physical And Chemical Indicators
Table 28 Microbial Indicators
Table 29 The Maximum Memory Usage of Food Additives in Coffee Products
Table 30 Measuring Units of Net Content
Table 31 The Minimum Height of Net Content Characters
Table 32 Relevant National Standards of Coffee Products
Table 33 Relevant Industry Standards of Coffee Products
Table 34 From January to November in 2008, the Economic Operation Situation of Considerable-Sized Enterprises in China's Solid Beverage Manufacturing (Unit: Rmb Thousand Yuan)
Table 35 Rank of Enterprises Number Above the Designated Size in Solid Beverage Processing Industry of Each Region in China from January to November in 2008

FIGURE CONTENT

Figure 1 The Changing Trend of Growth Rate of the Main Macroeconomic Indicators (Unit: %)
Figure 2 Comparison of Main Running Indicators of the Large-Scale Enterprises in Solid Beverage Manufacturing from January And November in 2006-2008 (Unit: Rmb Thousand Yuan)
Figure 3 The Proportion of Main Indicators of the Large-Scale Enterprises of Solid Beverage Manufacturing Accounting for Soft Drink Manufacturing Between January And November in 2008 (Unit: Rmb Thousand Yuan)
Figure 4 According to Enterprise Ownership, the Distribution of the Number of Enterprises, Sales Revenue And Profit of Solid Manufacturing Industries Between January And November in 2008 (Unit:Number, Rmb Thousand Yuan)
Figure 5 Chart of Domestic Coffee Industrial Chains
Figure 6 In 2004 -2008 Change in the Quantity And Growth Rate of Imported Coffee of China (Unit: Kg)
Figure 7 In 2004 -2008 Change in the Value And Growth Rate of Imported Coffee of China (Unit: USD)
Figure 8 In 2008 Proportions for China’s Imported Subdivided Coffee (Unit: Kg)
Figure 9 Average Price Fluctuation of Import Coffee Products During 2004 to 2008(Unit: Dollar/Kg)
Figure 10 In 2008, the Top 10 Producing Areas of Coffee Imported Into China (Divided by the Imported Quantity)
Figure 11 Change Trend of China's Top Five Producing Areas of Coffee Imported Into China (Unit: %)
Figure 12 In 2008, the Top 10 Producing Areas of Coffee Imported Into China (Divided by the Imported Value)
Figure 13 Change Trend of China's Top Five Producing Areas of Coffee Imported Into China (Unit: %)
Figure 14 In 2008 Top Ten Areas With the Largest Quantity of Imported Coffee Imports in China(Unit: Kg)
Figure 15 Change Trend of Quantity of Main Areas Importing Coffee in China (Unit :%)
Figure 16 In 2008 Top Ten Areas With the Largest Value of Imported Coffee Imports in China (Unit: USD)
Figure 17 Change Trend of Value of Main Areas Importing Coffee in China (Unit :%)
Figure 18 Change in the Quantity And Growth Rate of Coffee Products Export from China in 2004-2008(Unit: Kg)
Figure 19 Change in the Value And Growth Rate of Coffee Products Export from China in 2004-2008 (Unit: USD)
Figure 20 In 2008 the Proportion of Main Sub-Species of Coffee Exports from China (Unit: Kg)
Figure 21 Average Price Fluctuation of Coffee Products Export from China During 2004 to 2008 (Unit: USD / Kg)
Figure 22 The Top 10 Export Destinations of China's Coffee in 2008 (Unit: Kg, Usd)
Figure 23 Top Ten Original Production Places of Coffee Products Exported from China in 2008 (Unit: Kg, Usd)
Figure 24 Proportion of Sales Income by the Top 10 Enterprises in That of All Enterprises Above the Designated Size of the Industry
Figure 25 Proportion of Sales Income by Top Ten Areas in That of All the Enterprises Above the Designated Size of the Country
Figure 26 National Distribution Map of Large-Scaled Enterprises
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