Childrenswear in Nigeria

January 2024 | 17 pages | ID: CDEF38B0FD6EN
Euromonitor International Ltd

Abstracts

Childrenswear saw a strong decline in retail volume terms in 2023 as demand fell due to consumers struggling to manage their finances as soaring inflation impacted the market. The inflationary conditions were driven primarily by the depreciation of the local currency but were further exacerbated by a hike in fuel prices during 2023. Importers struggled with a strong rise in import costs due to the naira depreciating against the dollar, leading to a strong rise in unit prices. Childrenswear in Ni...

Euromonitor International's Childrenswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Childrenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Childrenswear in Nigeria
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

CHILDRENSWEAR IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Childrenswear sales suffer as inflation soars
Competitive landscape becomes increasingly fragmentated
E-commerce gaining prominence but small independent specialists dominate
PROSPECTS AND OPPORTUNITIES
Economic recovery and population growth set to boost demand
Growing range of affordable products set to boost demand
Local brands set to thrive
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2018-2023
Table 2 Sales of Childrenswear by Category: Value 2018-2023
Table 3 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 6 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 7 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 8 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 12 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 17 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources