Carbonates in Kenya

January 2023 | 28 pages | ID: C8473351136EN
Euromonitor International Ltd

Abstracts

Consumers are becoming increasingly aware of the role of lifestyle and diet in the development of health problems. Sugar has become a particular focus for the increasing number of health conscious consumers, with excess sugar consumption being linked to a wide range of health issues, including obesity, type 2 diabetes, fatty liver disease and hypertension. At the same time, many consumers are becoming concerned about the potential health impact of artificial additives, including artificial sweet...

Euromonitor International's Carbonates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Carbonates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CARBONATES IN KENYA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumer health awareness pushing manufacturers to innovate
Coca-Cola unveils new brand platform and philosophy in Kenya
BIDCO Africa launches Planet Tangawizi

PROSPECTS AND OPPORTUNITIES

Store-based retailers to remain dominant despite growth of e-commerce
Cola remains the most consumed carbonates flavour
Lifestyle changes to spur category growth

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 5 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 6 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027

SOFT DRINKS IN KENYA

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources