Carbonates - Italy

Date: March 22, 2011
Pages: 54
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CA109F36059EN
Leaflet:

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Carbonates posted a rather flat performance in total volume terms in 2010. Mixers and cola carbonates outperformed the overall category, with volume growth rates of 3% and 2%, respectively, while orange carbonates performed poorly. In mixers and cola carbonates, advertising campaigns by Schweppes and Coca-Cola contributed to growth. Coca-Cola increased its advertising activities because of the FIFA Global Cup, which has always represented a good opportunity for Coca-Cola to strengthen its...

Euromonitor International's Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Carbonates in Italy
Euromonitor International
March 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Have A Flat Year
Market Concentration Hampers Significant Innovation
Private Labels Are Still Growing
the Off-trade Channel Is Still the Main Channel for Soft Drinks
Slow Growth Expected To Continue
Key Trends and Developments
Uncertain Economic Climate Constrains Growth
Increasing Popularity of Private Label
Consumers Looking for Healthy Products
Increasing Environmental Concern Presents New Opportunities for Companies
Lack of Innovation Characterises Soft Drinks
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
  Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
  Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
  Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
  Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
  Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
  Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
  Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
  Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
  Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
  Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
  Table 21 Company Shares of Off-trade Soft Drinks by Value 2006-2010
  Table 22 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
  Table 23 Penetration of Private Label (as sold) by Category by Volume 2005-2010
  Table 24 Penetration of Private Label by Category by Value 2005-2010
  Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
  Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Italy
Trends
Data
  Table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
  Table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
  Table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
  Table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
  Table 38 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
  Table 39 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
  Table 40 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
  Table 41 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
  Summary 1 Research Sources
Acqua Minerale San Benedetto SpA
Strategic Direction
Key Facts
  Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
  Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2010
Campari Milano Spa, Davide
Strategic Direction
Key Facts
  Summary 5 Campari Milano SpA, Davide: Key Facts
  Summary 6 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
  Summary 7 Campari Milano SpA, Davide: Production Statistics
Competitive Positioning
  Summary 8 Campari Milano SpA, Davide: Competitive Position 2010
Coca-Cola Hbc Italia SRL
Strategic Direction
Key Facts
  Summary 9 Coca-Cola HBC Italia Srl: Key Facts
  Summary 10 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
  Summary 11 Coca-Cola HBC Italia Srl: Production Statistics
Competitive Positioning
  Summary 12 Coca-Cola HBC Italia Srl: Competitive Position 2010
Cogedí International SpA
Strategic Direction
Key Facts
  Summary 13 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 14 CoGeDí International SpA: Competitive Position 2010
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl
Strategic Direction
Key Facts
  Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
  Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2010
Ferrarelle SpA
Strategic Direction
Key Facts
  Summary 19 Ferrarelle SpA: Operational Indicators
Company Background
Production
  Summary 20 Ferrarelle SpA: Production Statistics 2010
Competitive Positioning
  Summary 21 Ferrarelle SpA: Competitive Position 2010
La Doria SpA
Strategic Direction
Key Facts
  Summary 22 La Doria SpA: Key Facts
  Summary 23 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 24 La Doria SpA: Competitive Position 2010
San Pellegrino SpA
Strategic Direction
Key Facts
  Summary 25 San Pellegrino SpA: Key Facts
  Summary 26 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 27 San Pellegrino SpA: Competitive Position 2010
Zuegg SpA
Strategic Direction
Key Facts
  Summary 28 Zuegg SpA: Key Facts
  Summary 29 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 30 Zuegg SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 42 Off-trade Sales of Carbonates by Category: Volume 2005-2010
  Table 43 Off-trade Sales of Carbonates by Category: Value 2005-2010
  Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2005-2010
  Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2005-2010
  Table 46 On-trade vs Off-trade Sales of Carbonates: Volume 2005-2010
  Table 47 On-trade vs Off-trade Sales of Carbonates: Value 2005-2010
  Table 48 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2005-2010
  Table 49 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2005-2010
  Table 50 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2005-2010
  Table 51 Leading Flavours for Cola Carbonates: % Volume Breakdown 2005-2010
  Table 52 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2005-2010
  Table 53 Company Shares of Carbonates by Off-trade Volume 2006-2010
  Table 54 Brand Shares of Carbonates by Off-trade Volume 2007-2010
  Table 55 Company Shares of Carbonates by Off-trade Value 2006-2010
  Table 56 Brand Shares of Carbonates by Off-trade Value 2007-2010
  Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2010-2015
  Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2010-2015
  Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
  Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
  Table 61 Low-calorie Carbonates by Type 2005-2010
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