Brown-Forman Corp in Spirits (World)

October 2018 | 40 pages | ID: BFE9ABC667FEN
Euromonitor International Ltd

Abstracts

Brown-Forman was the 15th biggest distiller and the seventh biggest player in RTDs/high-strength premixes in 2017. While seeing healthy growth in both, the company faces a number of challenges. Notably, while the company is geographically relatively diverse, it is overly reliant on one category and, in particular, on one brand. This profile will look at how the company is positioned and what it could do to mitigate the dangers of this narrow focus.

Euromonitor International’s Brown-Forman Corp in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Evaluation
Competitive Positioning
Spirits
RTDs/High-Strength Premixes
Recommendations