Brown-Forman in Spirits

January 2010 | 33 pages | ID: B769220324AEN
Euromonitor International Ltd

Abstracts

Like all major international companies Brown-Forman has suffered from the current economic downturn, especially in its key US and UK markets. The profile looks at the effects on the company and how it is dealing with the situation and more importantly look at further options it can take.

Euromonitor International’s Brown-Forman in Spirits Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Spirits industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Brown-Forman in Spirits
Euromonitor International
January 2010
Scope of the Report
Overview
Competitive Positioning
Market Assessment
Category and Market Assessment
Brand Strategy
Recommendations
Operations