Breakfast Cereals in Brazil

Date: November 20, 2017
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B64DDA13C4DEN
Leaflet:

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With less money in their pockets, Brazilians are reducing consumption of some products that are considered superfluous, such as breakfast cereals. However, leading players such as Kellogg Brasil & Cia, PepsiCo and Nestlé have intensified marketing actions, such as prizes in sweepstakes, in a bid to boost demand.

Euromonitor International's Breakfast Cereals in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Executive Summary
Despite A Challenging Environment, Packaged Food Records An Increase in Current Value Terms in 2017, But A Decline in Retail Volume Terms
Introduction of Small Packaging and Investments in Promotional Activities Help To Support the Performance in 2017
Leading Companies Battle To Hold Their Positions in 2017
Modern Grocery Retailers Lead, Although Mixed Retailers Records A Strong Increase
Packaged Food Set To Perform Positively
Key Trends and Developments
Multinationals Are Acquiring Companies That Provide Food Products Positioned As Healthy
the Impacts of the Economic Crisis on Brazilians' Routines
Food Packaging Is Adapting To Difficult Economic Times
Movements in the Competitive Landscape
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  Table 17 Sales of Packaged Food by Category: Value 2012-2017
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 23 Penetration of Private Label by Category: % Value 2012-2017
  Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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