Bottled Water in Morocco

Date: March 7, 2019
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B99FFD12089EN
Leaflet:

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Bottled water is the biggest category in soft drinks in terms of volume, and continued to see strong growth in 2018. The consumption habits of consumers is changing, and they are increasingly favouring bottled water over tap water. Consumers living in big cities, such as Casablanca are constantly proclaiming the bad quality of tap water, but in vain. Hence, some of them have started drinking still bottled water instead. This behaviour has propelled sales of bottled water, such as purified water...

Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
the Low Quality of Tap Water in Big Cities Has Driven the Growth of Bottled Water
the Boycott Has Negatively Impacted the Growth of Sidi Ali Products in Morocco
Still Bottled Spring Water Is Growing Rapidly
Competitive Landscape
Les Eaux Minérales D'oulmès Continues To Lead
TV Advertising Is the Main Tool Used by Bottled Water Brands
Mondariz Is Competing Very Well Against Local Products
Category Data
  Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Executive Summary
Growth Rates Differ Across Categories
A Boycott Has Impacted Sales of Sidi Ali Products in Morocco
Competition Is Getting Fiercer, But Market Leaders Maintain Their Rankings
New Packaging Design Is A Marketing Strategy Adopted by Most Market Leaders
Soft Drinks in Morocco Will Continue To Register Slight Growth As the Market Is Not Yet Mature
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Appendix
Fountain Sales in Morocco
Sources
  Summary 1 Research Sources
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