Bottled Water in Kenya
There was an increase in the number of outlets that provide refills of water and water vending machines in 2022. This was driven by the increasing demand for clean and safe water. Consumers with reusable, refillable bottles are able to purchase water affordably and conveniently. Vending machines are also conveniently located in most residential areas, making it easy and convenient for consumers to access and purchase water. This has had a marked negative impact on sales in the bottled water cate...
Euromonitor International's Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BOTTLED WATER IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise in water vendors affects sales
Increasing demand for flavoured water amongst health aware consumers.
Changing lifestyles to boost category sales.
PROSPECTS AND OPPORTUNITIES
High taxation and cost of living to hit sales
E-commerce to continue appealing to the middle class.
Increase in urbanisation to drive growth post-COVID-19
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 2 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise in water vendors affects sales
Increasing demand for flavoured water amongst health aware consumers.
Changing lifestyles to boost category sales.
PROSPECTS AND OPPORTUNITIES
High taxation and cost of living to hit sales
E-commerce to continue appealing to the middle class.
Increase in urbanisation to drive growth post-COVID-19
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 2 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources