Bottled Water - Italy
After two years of decline, total volume sales of bottled water remained flat in 2010. The total volume growth rate in 2010 was lower than the review period CAGR. As well as the economic downturn, the category suffered from the fact that it is very mature, with per capita consumption being among the highest in Europe. As a result, companies have focused on developing carbonated water sales, and increasing promotions and advertising to maintain share. Consumer tends to consider carbonated water...
Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Italy
Euromonitor International
March 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Have A Flat Year
Market Concentration Hampers Significant Innovation
Private Labels Are Still Growing
the Off-trade Channel Is Still the Main Channel for Soft Drinks
Slow Growth Expected To Continue
Key Trends and Developments
Uncertain Economic Climate Constrains Growth
Increasing Popularity of Private Label
Consumers Looking for Healthy Products
Increasing Environmental Concern Presents New Opportunities for Companies
Lack of Innovation Characterises Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 21 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 23 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 24 Penetration of Private Label by Category by Value 2005-2010
Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Italy
Trends
Data
Table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 38 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 39 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 40 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 41 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Acqua Minerale San Benedetto SpA
Strategic Direction
Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2010
Campari Milano Spa, Davide
Strategic Direction
Key Facts
Summary 5 Campari Milano SpA, Davide: Key Facts
Summary 6 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 7 Campari Milano SpA, Davide: Production Statistics
Competitive Positioning
Summary 8 Campari Milano SpA, Davide: Competitive Position 2010
Coca-Cola Hbc Italia SRL
Strategic Direction
Key Facts
Summary 9 Coca-Cola HBC Italia Srl: Key Facts
Summary 10 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola HBC Italia Srl: Production Statistics
Competitive Positioning
Summary 12 Coca-Cola HBC Italia Srl: Competitive Position 2010
Cogedí International SpA
Strategic Direction
Key Facts
Summary 13 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 CoGeDí International SpA: Competitive Position 2010
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl
Strategic Direction
Key Facts
Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2010
Ferrarelle SpA
Strategic Direction
Key Facts
Summary 19 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 20 Ferrarelle SpA: Production Statistics 2010
Competitive Positioning
Summary 21 Ferrarelle SpA: Competitive Position 2010
La Doria SpA
Strategic Direction
Key Facts
Summary 22 La Doria SpA: Key Facts
Summary 23 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 La Doria SpA: Competitive Position 2010
San Pellegrino SpA
Strategic Direction
Key Facts
Summary 25 San Pellegrino SpA: Key Facts
Summary 26 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 San Pellegrino SpA: Competitive Position 2010
Zuegg SpA
Strategic Direction
Key Facts
Summary 28 Zuegg SpA: Key Facts
Summary 29 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 30 Zuegg SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade Sales of Bottled Water: Volume 2005-2010
Table 43 Off-trade Sales of Bottled Water: Value 2005-2010
Table 44 Off-trade Sales of Bottled Water: % Volume Growth 2005-2010
Table 45 Off-trade Sales of Bottled Water: % Value Growth 2005-2010
Table 46 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2005-2010
Table 47 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2005-2010
Table 48 Company Shares of Bottled Water by Off-trade Volume 2006-2010
Table 49 Brand Shares of Bottled Water by Off-trade Volume 2007-2010
Table 50 Company Shares of Bottled Water by Off-trade Value 2006-2010
Table 51 Brand Shares of Bottled Water by Off-trade Value 2007-2010
Table 52 Forecast Off-trade Sales of Bottled Water: Volume 2010-2015
Table 53 Forecast Off-trade Sales of Bottled Water: Value 2010-2015
Table 54 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2010-2015
Table 55 Forecast Off-trade Sales of Bottled Water: % Value Growth 2010-2015
Institutional Bottled Water Sales
Table 56 Sales of Bottled Water to Institutional Channel 2005-2010
Euromonitor International
March 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Have A Flat Year
Market Concentration Hampers Significant Innovation
Private Labels Are Still Growing
the Off-trade Channel Is Still the Main Channel for Soft Drinks
Slow Growth Expected To Continue
Key Trends and Developments
Uncertain Economic Climate Constrains Growth
Increasing Popularity of Private Label
Consumers Looking for Healthy Products
Increasing Environmental Concern Presents New Opportunities for Companies
Lack of Innovation Characterises Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 21 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 23 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 24 Penetration of Private Label by Category by Value 2005-2010
Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Italy
Trends
Data
Table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 38 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 39 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 40 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 41 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Acqua Minerale San Benedetto SpA
Strategic Direction
Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2010
Campari Milano Spa, Davide
Strategic Direction
Key Facts
Summary 5 Campari Milano SpA, Davide: Key Facts
Summary 6 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 7 Campari Milano SpA, Davide: Production Statistics
Competitive Positioning
Summary 8 Campari Milano SpA, Davide: Competitive Position 2010
Coca-Cola Hbc Italia SRL
Strategic Direction
Key Facts
Summary 9 Coca-Cola HBC Italia Srl: Key Facts
Summary 10 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola HBC Italia Srl: Production Statistics
Competitive Positioning
Summary 12 Coca-Cola HBC Italia Srl: Competitive Position 2010
Cogedí International SpA
Strategic Direction
Key Facts
Summary 13 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 CoGeDí International SpA: Competitive Position 2010
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl
Strategic Direction
Key Facts
Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2010
Ferrarelle SpA
Strategic Direction
Key Facts
Summary 19 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 20 Ferrarelle SpA: Production Statistics 2010
Competitive Positioning
Summary 21 Ferrarelle SpA: Competitive Position 2010
La Doria SpA
Strategic Direction
Key Facts
Summary 22 La Doria SpA: Key Facts
Summary 23 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 La Doria SpA: Competitive Position 2010
San Pellegrino SpA
Strategic Direction
Key Facts
Summary 25 San Pellegrino SpA: Key Facts
Summary 26 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 San Pellegrino SpA: Competitive Position 2010
Zuegg SpA
Strategic Direction
Key Facts
Summary 28 Zuegg SpA: Key Facts
Summary 29 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 30 Zuegg SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade Sales of Bottled Water: Volume 2005-2010
Table 43 Off-trade Sales of Bottled Water: Value 2005-2010
Table 44 Off-trade Sales of Bottled Water: % Volume Growth 2005-2010
Table 45 Off-trade Sales of Bottled Water: % Value Growth 2005-2010
Table 46 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2005-2010
Table 47 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2005-2010
Table 48 Company Shares of Bottled Water by Off-trade Volume 2006-2010
Table 49 Brand Shares of Bottled Water by Off-trade Volume 2007-2010
Table 50 Company Shares of Bottled Water by Off-trade Value 2006-2010
Table 51 Brand Shares of Bottled Water by Off-trade Value 2007-2010
Table 52 Forecast Off-trade Sales of Bottled Water: Volume 2010-2015
Table 53 Forecast Off-trade Sales of Bottled Water: Value 2010-2015
Table 54 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2010-2015
Table 55 Forecast Off-trade Sales of Bottled Water: % Value Growth 2010-2015
Institutional Bottled Water Sales
Table 56 Sales of Bottled Water to Institutional Channel 2005-2010
