Bottled Water in Turkey

Date: February 17, 2016
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B54A368BF16EN
Leaflet:

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Bottled water demonstrated good volume growth, thanks to growing demand for the products in 2015. The quality of Turkish tap water is not great and often tastes unpleasant, especially in the urban cities, which leads consumers to drink and prepare food with still bottled water. Additionally, it should be emphasised that still water is the main beverage in the country, also consumed with meals. A decade ago only urban areas consumed still bottled water, but at the end of the review period...

Euromonitor International's Bottled Water in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
  Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
  Summary 1 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Competitive Positioning
  Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2015
Sirmagrup Icecek San Ve Tic As in Soft Drinks (turkey)
Strategic Direction
Key Facts
  Summary 3 Sirmagrup Icecek San ve Tic AS: Key Facts
Competitive Positioning
  Summary 4 Sirmagrup Icecek San ve Tic AS: Competitive Position 2015
Executive Summary
Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
Increased Urbanisation and the Young Population of the Country Drive Growth
Multinational Companies Increase Their Sales Share
New Product Launches Differentiate in Terms of Flavour and Packaging
Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period
Key Trends and Developments
the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
the Demand for Health and Wellness Products Is Rising
Product Launches and Advertisements Take National Values Into Account
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Turkey
Definitions
Sources
  Summary 5 Research Sources
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