Beyond the Crisis - The New Consumer and the Alcoholic Drinks Industry
Although the global economy is now in the early stages of a recovery, the progress is uneven. The sharp and protracted nature of the recession in many countries means that consumer behaviour has changed – in some aspects the change is temporary yet in others it is permanent. As a result of the recession there is a new consumer out there – a new norm. How are the latest consumer megatrends impacting the alcoholic drinks industry? Euromonitor International investigates.
Euromonitor International's Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Beyond the Crisis – The New Consumer and the Alcoholic Drinks Industry
Euromonitor International
October 2010
Introduction
Recession – Recovery Dynamics – A New Norm
How is Consumer Behaviour Changing?
Consumer Megatrends
To Sum Up
Report Definitions
Euromonitor International
October 2010
Introduction
Recession – Recovery Dynamics – A New Norm
How is Consumer Behaviour Changing?
Consumer Megatrends
To Sum Up
Report Definitions
