Beer in Vietnam

Date: June 8, 2016
Pages: 37
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BECCC82F41EEN
Leaflet:

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Beer in Vietnam
Competition is getting tougher for domestic brewers as foreign rivals increased their shares within the country’s beer industry after Vietnam joined the Trans-Pacific Partnership (TPP). With a population of 93 million and a beer-drinking culture, Vietnam is attractive to foreign investors because of the perceived growth potential of its beer industry. Indeed, foreign manufacturers, both newcomers and those who have been in country a long time, have rushed to scale up their production in Vietnam.

Euromonitor International's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BEER IN VIETNAM

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2015
Category Data
  Table 1 Sales of Beer by Category: Total Volume 2010-2015
  Table 2 Sales of Beer by Category: Total Value 2010-2015
  Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
  Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
  Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
  Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
  Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
  Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
  Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
  Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
  Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
  Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
  Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
  Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
  Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Saigon Alcohol Beer & Beverages Corp (sabeco) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
  Summary 2 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
  Summary 3 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
Competitive Positioning
  Summary 4 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2015
Executive Summary
Alcoholic Drinks Experiences A Stable Performance in 2015
Local Producers Promote Vietnamese Wine
Tpp Drives Competition in Alcoholic Drinks
On-trade Dominates Distribution
A Positive Outlook for Alcoholic Drinks
Key Trends and Developments
Alcohol Consumption Increases in Vietnam
Local Beer Players Face Tough Competition From Foreign Companies Under Tpp
Chateau Dalat - A New Vietnamese Premium Wine
Genuine Enterprises in A Fierce Fight Against Counterfeiters
  Summary 5 Key New Product Developments 2015-2016
Market Background
Legislation
  Table 21 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Import Tax Rate
Special Consumption Tax
Sales Tax
  Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
  Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
  Summary 6 Research Sources
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