Beer in Turkey

Date: June 7, 2016
Pages: 41
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B860985031BEN
Leaflet:

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Beer in Turkey
Total volume sales of beer declined by 2% over the course of 2015. This was represented a return to negative growth after marginally positive growth was recorded in the category during 2014. The most important reason for the declining volume growth seen in beer in 2014 was the lower price of beer compared with other alcoholic drinks. As a result of high increases in excise tax, referred to as ÖTV in Turkey, translated into high unit price increases during 2014, consumers switched to other alcoho...

Euromonitor International's Beer in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BEER IN TURKEY

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2015
  Table 1 Number of Breweries 2010-2015
  Table 2 Sales of Beer by Category: Total Volume 2010-2015
  Table 3 Sales of Beer by Category: Total Value 2010-2015
  Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
  Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
  Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
  Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
  Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
  Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
  Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
  Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
  Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
  Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
  Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
  Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
  Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Efes Pilsen As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
  Summary 2 Efes Pilsen AS: Key Facts
Competitive Positioning
  Summary 3 Efes Pilsen AS: Competitive Position 2015
Mey Içki San Ve Tic As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
  Summary 4 Mey Içki San ve Tic AS: Key Facts
Competitive Positioning
  Summary 5 Mey Içki San ve Tic AS: Competitive Position 2015
Executive Summary
Alcoholic Drinks Demonstrated Total Volume Decline in 2015
Rising Excise Taxes and Underperformance of Tourism Industry Negatively Affect Sales
Efes Pilsen Remained To Be the Leader
Modern Grocery Retailers Continues To Steal Share From Traditional Grocery Retailers
Alcoholic Drinks Is Expected To Demonstrate Positive Total Volume Growth by 2020
Key Trends and Developments
Macroeconomic Deterioration Negatively Affects the Alcoholic Drinks Market
Rising Excise Taxes Represent A Major Obstacle To Positive Sales Growth in Alcoholic Drinks
Food/drink/tobacco Specialists Losing Share To the Modern Grocery Retailers
Key New Product Launches
  Summary 6 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
  Summary 7 Taxation and Duty Levies on Alcoholic Drinks 2015
  Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
  Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 31 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
  Summary 8 Research Sources
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Turkey Beer Market Insights Report 2015 US$ 5,232.00 Aug, 2015 · 108 pages

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