Beer - Serbia
Beer is amongst many consumers considered a necessity product, but even the most loyal consumers cut down spending on beer. Reduction of consumption was primarily triggered by the economic crisis, which forced people to save on everything, including beer. However, the behaviour of Serbian beer buyers during the crisis did not mean that they were giving up on buying beer (as with many other alcoholic drinks); instead they cut down on frequency and quantity of single purchases, which resulted in...
Euromonitor International's Beer in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beer in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Beer in Serbia
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks' Downfall
Law on Beer
Competitive Environment S Table After Period of Intense M&as
Supermarkets/hypermarkets on the Rise
Signs of Recovery Ahead
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 1 Typical Wholesaler and Retailer Off-trade Markups by Selected Sectors 2010
Table 2 Selling Margin of a Typical Beer Brand 2010 (Jelen pivo)
Table 3 Selling Margin of a Typical Wine Brand 2010 (Vranac)
Table 4 Selling Margin of a Typical Spirits Brand 2010 (Loza)
Operating Environment
Key New Product Launches
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 16 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Bip Beograd Ad
Strategic Direction
Key Facts
Summary 3 BIP Beograd ad: Key Facts
Summary 4 BIP Beograd ad: Operational Indicators
Company Background
Production
Competitive Positioning
Table 21 Summary3 BIP Beograd ad: Competitive Position 2010
Rubin Ad
Strategic Direction
Key Facts
Summary 5 Rubin AD: Key Facts
Summary 6 Rubin AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Rubin AD: Competitive Position 2010
Vinoprodukt-coka Doo
Strategic Direction
Key Facts
Summary 8 Vinoprodukt-Coka doo: Key Facts
Summary 9 Vinoprodukt-Coka doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Vinoprodukt-Coka doo: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2010
Category Data
Table 22 Sales of Beer by Category: Total Volume 2005-2010
Table 23 Sales of Beer by Category: Total Value 2005-2010
Table 24 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 31 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Value 2004-2009
Table 33 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 34 Beer Imports by Country of Origin: Total Value 2004-2009
Table 35 Company Shares of Beer by National Brand Owner 2006-2010
Table 36 Company Shares of Beer by Global Brand Owner 2006-2010
Table 37 Brand Shares of Beer 2007-2010
Table 38 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks' Downfall
Law on Beer
Competitive Environment S Table After Period of Intense M&as
Supermarkets/hypermarkets on the Rise
Signs of Recovery Ahead
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 1 Typical Wholesaler and Retailer Off-trade Markups by Selected Sectors 2010
Table 2 Selling Margin of a Typical Beer Brand 2010 (Jelen pivo)
Table 3 Selling Margin of a Typical Wine Brand 2010 (Vranac)
Table 4 Selling Margin of a Typical Spirits Brand 2010 (Loza)
Operating Environment
Key New Product Launches
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 16 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Bip Beograd Ad
Strategic Direction
Key Facts
Summary 3 BIP Beograd ad: Key Facts
Summary 4 BIP Beograd ad: Operational Indicators
Company Background
Production
Competitive Positioning
Table 21 Summary3 BIP Beograd ad: Competitive Position 2010
Rubin Ad
Strategic Direction
Key Facts
Summary 5 Rubin AD: Key Facts
Summary 6 Rubin AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Rubin AD: Competitive Position 2010
Vinoprodukt-coka Doo
Strategic Direction
Key Facts
Summary 8 Vinoprodukt-Coka doo: Key Facts
Summary 9 Vinoprodukt-Coka doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Vinoprodukt-Coka doo: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2010
Category Data
Table 22 Sales of Beer by Category: Total Volume 2005-2010
Table 23 Sales of Beer by Category: Total Value 2005-2010
Table 24 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 31 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Value 2004-2009
Table 33 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 34 Beer Imports by Country of Origin: Total Value 2004-2009
Table 35 Company Shares of Beer by National Brand Owner 2006-2010
Table 36 Company Shares of Beer by Global Brand Owner 2006-2010
Table 37 Brand Shares of Beer 2007-2010
Table 38 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015
