Beer in Saudi Arabia

July 2022 | 28 pages | ID: B0FF037EE78EN
Euromonitor International Ltd

Abstracts

With alcoholic drinks prohibited under Islamic law, beer sales in the Saudi Arabian market are totally reliant on non alcoholic beer. The COVID-19 crisis led to a marked decline in non alcoholic beer sales in 2020. The Saudi Arabian Government took a typically robust approach to the presence of the COVID-19 pandemic with this taking a heavy toll on sales of non alcoholic beer, with many businesses having gone bankrupt and many restaurants and caf?s remaining shuttered. In combination with ongoin...

Euromonitor International's Beer in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BEER IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions benefits sales of non alcoholic beer but challenges remain
Hypermarkets and supermarkets continue to gain share but e-commerce also offers promise
Flavour and price the two major considerations in the purchasing process
PROSPECTS AND OPPORTUNITIES
Healthier options and affordable prices key trends to look out for in non alcoholic beer
Social gatherings remain key to consumption
As global demand for non alcoholic beer grows so too could the competition in Saudi Arabia
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2021
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2016-2021
Table 2 Sales of Beer by Category: Total Value 2016-2021
Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 10 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 11 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 12 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 13 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 4 Research Sources