Beer in Kenya

Date: August 2, 2017
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B03CD9F1561EN
Leaflet:

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Rising disposable incomes, coupled with growth in the young adult population (attaining the minimum age allowed for alcohol consumption) and the increased penetration of low-cost beer promoted volume sales of beer in 2016. In addition, an elaborate distribution system by players in the category enhanced the availability of products, which had a positive impact on total beer sales in 2016, although this was largely driven by the 6% growth recorded in off-trade volume sales against the 2% growth r...

Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2016
  Table 1 Number of Breweries 2011-2016
Category Data
  Table 2 Sales of Beer by Category: Total Volume 2011-2016
  Table 3 Sales of Beer by Category: Total Value 2011-2016
  Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
  Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
  Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
  Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
  Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
  Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
  Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
  Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
  Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
  Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
  Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
  Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
  Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 2 East African Breweries Ltd: Key Facts
  Summary 3 East African Breweries Ltd: Operational Indicators
Competitive Positioning
  Summary 4 East African Breweries Ltd: Competitive Position 2016
Keroche Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 5 Keroche Breweries Ltd: Key Facts
Competitive Positioning
  Summary 6 Keroche Breweries Ltd: Competitive Position 2016
Executive Summary
Growth Remains Moderate
Strong Retail Growth Recorded in 2016
East African Breweries Leads Alcoholic Drinks
Modernisation of Retailing Continues
Healthy Growth Expected Over the Forecast Period
Market Background
Legislation
  Table 22 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
  Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 30 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 39 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
  Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
  Summary 7 Research Sources
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