Beer in Kazakhstan

Date: May 26, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BCCFADB9B9FEN
Leaflet:

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Beer in Kazakhstan
In Kazakhstan, consumers prefer to drink light beers with an ABV of 4-4.5%. The majority of consumers look for those brands of beer that offer a pure beer taste without any bitterness or added mixture. Consumers had begun to show interest in good-quality European lager, which could be purchased at an affordable price; however, starting in 2013 and continuing in 2015, strong beer was becoming a niche area due to increased excise duty on spirits and consumers switching from spirits to strong beer.

Euromonitor International's Beer in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BEER IN KAZAKHSTAN

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
  Summary 1 Lager by Price Band 2015
Category Data
  Table 1 Sales of Beer by Category: Total Volume 2010-2015
  Table 2 Sales of Beer by Category: Total Value 2010-2015
  Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
  Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
  Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
  Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
  Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
  Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
  Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
  Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
  Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
  Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
  Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
  Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
  Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Carlsberg Kazakhstan Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
  Summary 2 Carlsberg Kazakhstan TOO: Key Facts
Competitive Positioning
  Summary 3 Carlsberg Kazakhstan TOO: Competitive Position 2015
Efes Kazakhstan Ao Ip in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
  Summary 4 Efes Kazakhstan AO IP: Key Facts
Competitive Positioning
  Summary 5 Efes Kazakhstan AO IP: Competitive Position 2015
Executive Summary
Decrease in Volume Sales and An Increase in Value Sales
Amendments To the Law That Regulates Alcoholic Drinks in Kazakhstan
International Companies Hold the Leading Positions Within Alcoholic Drinks
Independent Small Grocers Is the Leading Distribution Channel
Slow Growth for Volume Sales of Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
  Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  Table 22 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
  Summary 6 Key New Product Developments 2015
Market Indicators
  Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 27 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 36 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
  Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
  Summary 7 Research Sources
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